Think of the time during which your business phone line has anyone on hold as an opportunity. Leading message/music on hold (MOH) systems help ensure you don't lose current and potential customers or clients during poorly utilized moments on hold.
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When you begin to consider what callers on hold should hear while they wait, be sure to focus on your callers and their needs. Think about: Why are they calling? What would keep them interested and even inspired? Remember, on hold messages shouldn’t be a hard sell, but rather a soft sell or conversation with people who have reached out to you, and are in an excellent position to make buying decisions based on what they hear while on hold.
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-Customers left on-hold without any background music felt that a 30-second on-hold call actually lasted 90 seconds. Furthermore, customers thought a 30-second on-hold call that used music-on-hold last only 15 seconds.
For someone to call a company and get put on hold, it is almost an impossible situation. While it may not be a very pleasant step, it is necessary for businesses to handle a large number of calls. Telephone on-hold has a bad reputation for several reasons. This could be due to a radio silence, an aggressive beep, or a poorly designed on-hold message, which does not help in making waiting pleasant. But it is possible to remedy this and use your telephone system, as a powerful promotional and organizational tool! Below are a few ideas and tips on how to go about it!
Phone Greetings. Does your business greet callers professionally? Make sure your Auto Attendant, IVR, or voicemail presents a positive message. MusicOnHold.com has fast turnaround and reasonable rates on recordings that greet callers, provide acd/queue greetings, give directions, take a message, and more.
Custom on-hold messages with background music, can be integrated into most telephone systems. Take advantage of your callers' waiting time to play important messages or broadcast your pre-made radio commercials. Companies spend huge amounts of money on advertising to get people's attention for just few seconds. So why not use this precious waiting time while you have the full attention of your callers, for free? It's the perfect opportunity to talk about your new products, mention promotions or remind people of what makes you stand out. Showcase yourself!
With over 1,000 pre-licensed music tracks, in many genres, you’re sure to find the perfect background music for your messages.
You have your callers’ complete attention at what is virtually point of sale. Many of your waiting callers have their pens poised, their order books open, they want to know how you can help them, SO LET’S TELL THEM.
The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience.
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We offer message on hold units for companies of any size. Click below for more information on our message on hold hardware. USB On Hold Message Player iProMOH-SU iProMOH-One USB 1200 On Hold Player USB 1200-M On Hold Player Hybrid 7600 On Hold Player HiFi 3100 On Hold Player Sonorous On Hold Player Messager MP3 Player Messager USB Messager USBi Messager USB Night Answer iLink LR MOH Player with Local Record Hybrid 7600 On Hold Player Hybrid 7500 On Hold Player RNT 2700 On Hold Player TELink 700an Hybrid 7600 On Hold Player Hybrid 7100 On Hold Player iProMOH-v4 with iMCM iLink LCD MOH Player iLink LR MOH Player
Where this creates an extra snag with music on hold is that the loudest part of a song doesn’t typically come in until the final chorus or reprise. This means that if you just listen to the first 10 seconds to check that your new hold music is working, then chances are you’ll be blissfully unaware that three minutes into holding (just as customers are beginning to feel irritated anyway), you start playing a sound like fingernails on a blackboard to them.
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