Your file will be delivered to you with 15 seconds of background music (or blank airtime if you do not choose background music) after the voice message. This will give you 15 seconds of music (or blank airtime) between each message when run in a loop.
What sort of genre, tempo, or rhythm best exemplifies your brand? Lyrics or instrumental? Heavy bass or soft tones? Like ringback tones, this music is your caller’s introduction to your company. Make sure it’s on brand. A law firm probably doesn’t want the latest dance floor bass drop. A music agency, on the other hand, might want to feature some of their top artists and latest hits. Don’t take this to mean that traditionally serious industries can’t flex their personality—just acknowledge what’s appropriate in your domain.

USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
5.0 out of 5 stars much cheaper option than professional on-hold service I used to use a professional on-hold service which would charge me about $500 every time I wanted to change my on hold message. This product works exactly as it states. I did not use the software that came with it, but with a few online searches it was easy to figure out how to convert a voice memo on my iphone to a compatible file, and background music is easy to find online too. So I read from a script I wrote with background music playing and made a voice memo on my iphone, converted it to the appropriate music file with free online software, and dragged and dropped the file into the usb drive they provided. Very low tech but the end result is excellent and I can change it up as often as I want. Very pleased with the purchase. I have an older phone system that came with my business when I started renting. There was a male adapter plug that was plugged into a CD player, but if the CD player was not running, I got no sound for "on hold". Sometimes I would remember to turn on the CD and put it on repeat, but...somethimes it would be turned off for months (the system is in an enclosed stairwell that is hard to get to).