Here’s something else you can do with your mobile phone – it can help you run your business, whether you’re a team of one or many. Today, most business owners stay in touch with customers using both an office phone and a mobile phone. Because they don’t want to mix personal and business communications or give out their personal phone number, they typically buy a separate cell phone. LinkedPhone is changing that – and saving business owners a lot of money in the process.
This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")

Humor is a gift you can give to your callers. It lightens the mood, relieves stress, and can even ignite those random explosions of joy known as laughter.
Avoid beeps and radio silence. Once a customer has been placed on hold on radio silence, the customer tends to hang up in less than 40 seconds because that customer thinks, "I've been forgotten".