Easy On Hold Founder Tim Brown says that the new scheduling mechanism is what makes the Easy On Hold streaming message unique. "The traditional four-minute on-hold loop, where several paragraphs are edited over one piece of music, is an outdated approach," he says. "Our service puts together a library of individual spots that can be told when to play and how often. You can schedule start and stop dates, too, so old content is never heard."
Messages On Hold makes the most out of your telephone by tailoring specific on hold messages and on hold music that promote your business to your callers. It is the perfect internal marketing and customer service tool that affectively uses the valuable on hold ‘air time’ to promote your secondary products and services in a non-confrontational manner. Telephone messages on hold will also make your business sound more professional and much more established. Think about it, callers greeted with professional recordings will see you as a business that invests in themselves and has the means to continuously build their brand. Media Sound will produce a captivating audio production promoting your business and its products and services. Our copywriters will devise a script detailing your offerings, our voiceover artists will bring your scripts to life, and our audio engineers will further enhance your production by mixing your voice recordings with music and sound effects.

The word “Ringback” is perhaps unfairly associated with a niche market of cell phone users. A ringback tone is a signaling tone that the caller hears while the phone is ringing. In America, the tradition has been to have a two second tone with a four second pause, mirroring the two second ring and four second pauses on the other end.
What sort of genre, tempo, or rhythm best exemplifies your brand? Lyrics or instrumental? Heavy bass or soft tones? Like ringback tones, this music is your caller’s introduction to your company. Make sure it’s on brand. A law firm probably doesn’t want the latest dance floor bass drop. A music agency, on the other hand, might want to feature some of their top artists and latest hits. Don’t take this to mean that traditionally serious industries can’t flex their personality—just acknowledge what’s appropriate in your domain.