Watch the video and see how simple it is to create your own custom on-hold message productions.
For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
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Did you know that 94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received? In total, your callers can spend hundreds, even thousands of hours On Hold each year! That’s a lot of wasted time.
83% of callers who are put into a queue without custom on-hold features will hang up after just 15 seconds. 36% of these people will never call back again. With Custom hold messaging you can reduce hang-up rates for your business and engage callers while they wait.
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In the meantime, reviewing your use of music on hold to ensure that you’re not making customers more irritated by the time they do get to talk to someone will make both your customers' and agents' days just that little bit more enjoyable. Back to blog Next Article: 16 Checks You Must Make to Keep Your Call Centre Ofcom Compliant Would you like to know more about how Greenlight can improve your inbound experience? Greenlight innovation Copyright © Greenlight Innovation Site by Radiator Digital
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Each of your telephone lines must be configured to use the built-in message on hold mailbox in program 3103. Follow these instructions to record a message on hold. Press Intercom 700. Dial 300 (301 in version 3 systems) Press 72. Press 1 to record a message on hold. Lift the handset and record your message.
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Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.
Being stuck on hold is a frustration most people can relate to. Annoying beeps, irritating dial tones and vague queue times result in an unpleasant experience most of us would go lengths to avoid. Fortunately, it doesn’t have to be that way, with Custom Messaging On Hold.
Experienced and knowledgeable staff ensure you end up with the right product and service, I would recommend using them.
If you have your own on-hold system there is no need to enter a costly contract for your audio requirements. With our competitively priced on-hold messaging service you could save on average about £2500 over 3 years.
Not quite the desired effect, I think you’ll agree. It might be funny if you and I didn’t have to endure it time and time again.
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No matter which kind of company you call — big or small — their on-hold music usually sounds like it has been recorded in a tin can. You would think that with modern technology being able to clone sheep and fly humans around faster than the speed of sound, that a creating a business phone system with clear and crisp on-hold music would be easy. But as it turns out, it isn’t so straightforward.
On-hold marketing / on-hold messages provide an amazing opportunity to add real and lasting value to your business.