Did you know that 94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received? In total, your callers can spend hundreds, even thousands of hours On Hold each year! That’s a lot of wasted time.
This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
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3. HELP PROCESS CALLS FASTER ONCE THEY CONNECT. If you add preparatory information to your Message-On-Hold messages, you can actually improve the speed at which calls are processed and improve call handling time metrics.
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Experienced and knowledgeable staff ensure you end up with the right product and service, I would recommend using them.
With music and messaging that appeals to your target market, you will captivate your audience. Your Message On Hold program can be more than a time filler for callers waiting, it can be an informative, entertaining, and educational tool. With the right content, callers will not only stay on hold, but will have an emotional reaction to your message.
Make sure to check your phone system for any file requirements. The most common file format accepted is WAV. If you need to convert an audio file, you can use services like G711 or Audacity. Read More: 5 Ways to Get Customers to Love Your IVR Menu. How to choose the best hold music for your business. For telephone hold music, simple is best.
There are companies that offer you a 'free' on hold demo, 'free' script writing, 'free' updates etc, the cost of which is recouped by getting you into a lengthy contract.
At Apex IT Group, our certified and responsive staff provides comprehensive services including upgrades, repairs, and security solutions. We are equipped to offer efficient service as responsive as in-house staff. We'll be happy to tell you more and address any questions you may have in just a moment.
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It seems pretty self-explanatory: on-hold messages are messages that play “on hold” over your telephone system. These professionally produced recordings are also an integral part of your company’s marketing strategy. By providing timely, relevant information about your business, an on-hold messaging program reinforces current marketing campaigns and builds brand recognition. This in turn increases call retention by improving the caller experience. To top it all off, it also increases sales by targeting key demographics.
The products are reasonably priced, the customer service is good with knowledgeable and friendly staff. We've been using the business for years and fully intend to continue
When creating content for your Message On Hold program, you should always keep your customer in mind. As the recipients of your messaging, they're the ones with the most to gain - or lose - from what you have to say. But as you help your customers, you can also improve the impression they have of your business, and your image overall. Tags: message on hold, tips, branding Recent Blogs Taking Your Presentations To The Next Level With Audio and Voice April 01, 2019 Tools to Support Message on Hold Production October 12, 2018 tips (186) resources (163) message on hold (154) marketing (118) customer experience (101) Categories Follow Us Subscribe Ask An IT Guy The Cloud Cyber Security Executive Insights IT Services & Support FAQs Reducing IT Costs Team Member Spotlight Technology Planning By: Courtney Casey on September 11th, 2019 How to Set Up a Professional On-Hold Recording for Your Business Phone System Share:
Ultimately, your choice of hold music isn’t going to make customers happy if they’re being kept waiting for more than a few minutes, or endlessly passed from one team to another. There are plenty of technologies available to make the inbound call experience faster and more enjoyable although these will vary between different call centre solutions. If you’re not sure what tools you have available to optimise your inbound experience, your call centre software or systems provider will be happy to help.
AIM Dental Marketing® provides a complete turn-key package that works seamlessly with your existing phone system. Simply review our extensive library of dental on hold messages, then select up to 6 messages, adding any practice-specific information you would like. Our professional script writers review your input, and further customize the messages to your specifications. Once you approve your final message, our studio engineers create a customized recording for your exclusive use. We upload your approved audio file for easy download to your telephone system.
It is illegal to play copyrighted music for commercial use (which includes your on hold programming) without paying royalties. Music provided by Holdcom use is royalty free because Holdcom licenses it for Message on Hold usage.
"You know, we get people who ask us to put them back on hold." - Eric Smith / Binkelman Corporation (Hear a sample)