An educated customer is your best customer. So, if you had their undivided attention, what would you want your customers to know? On hold marketing offers the perfect opportunity to talk about the latest solutions in IT security solutions, share your experience and certifications, and assure prospective customers that they have made the right call! In fact, your phone system is a powerful marketing tool for your business, allowing you to easily update your messaging with the season, advertise your support services, or highlight a few customer testimonials. Inform callers of the technology manufacturers you work with, your 24-hour support line, or what they can expect when they work with you. Build your credibility by sharing information about your industry awards, experience & certifications, and more. Reduce the frustration of long hold times by keeping callers engaged with informative content such as details on the latest VoIP systems and Cloud computing. Choose voice and music that compliments your brand and company values.
Free Stock Music provides free music for download and even has a tag for music on hold. Beatsuite is a great resource for royalty-free hold music, and they also offer professional voiceover services for on-hold messages. Easy on Hold is another great site, and they even break down how their system works with all types of phones, including VoIP!
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When your company phone rings that caller becomes a prospect. That brief time, spent on hold, can be an extremely powerful marketing tool; and the difference between gaining a client and losing a client. Our approach to on-hold messages is simple: Combine a captive audience with skillfully crafted ads, the right audio image and real marketing objectives and you'll hit a home run every time!
"I just wanted to tell you that I was on hold the other day, listening to the Halloween / Road Hazard message you wrote. It’s so funny! And the voices are hilarious, too. It made my day!" - Suzy Mitchell / Hercules Tires
A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.
"Okay, I shouldn’t have opened [and read this copy] while I was on a conference call. That was a good laugh. Very good work." - Daniel Doxey / International Translating Company (Hear a sample)
On hold message 2 – You are less than 30 seconds into keeping your caller on hold. Give them something to think about...
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A customer on hold represents a great opportunity to advertise services and products. If your system isn’t, you’re missing out on the one in five callers who make a purchase based on commercials heard on hold. Since 1999, The Killerspots Agency has been known for its award-winning creative production styles. On-time deliveries and
If you don’t have the capability in-house, or if you’d prefer to let someone else handle it, this task is easy to outsource.
Had dealings with Gordon today, brilliant service thank you very much. Great team at Birmingham Telecom. Always helpful.
Since 1999, the Killerspots Agency has been known for its award-winning creative production styles, on-time deliveries, and customer experiences. We’re a contagiously creative, full-service digital marketing, production, and media agency. Our culture is a strategy at its core.
Music is subjective. What one person enjoys, another might despise. Even that pillar of hold music neutrality, Muzak, can inspire wildly different reactions.
Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
2.) Минуточку, пожалуйста, уже совсем скоро мы будем к вашим услугам. Вы уже посетили наш сайт www.johndoe.com? Там вы можете найти много интересной информации о нашей компании. Вы также можете связаться с нами по электронной почте [email protected]. Один момент, пожалуйста. Скоро мы будем к вашим услугам.
- Audio file names should contain only upper and lower case letters, numbers, underscores, and a single dot ‘.’ symbol only.