Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
Make sure to check your phone system for any file requirements. The most common file format accepted is WAV. If you need to convert an audio file, you can use services like G711 or Audacity. Read More: 5 Ways to Get Customers to Love Your IVR Menu. How to choose the best hold music for your business. For telephone hold music, simple is best.

Most typical on hold scripts include: “Thank you for your patience” and “Your call is important to us”.
The cost of a message/music on hold system depends on whether you require physical media equipment. Digital MOH equipment can cost between $150 to $1,500, due to differences in the type of hardware and its capabilities (i.e. included phones, or phone line and extension capacity). If you already have on hold equipment, a virtual media MOH system is typically billed as a one time fee or yearly contract ($100 to $700). Vendors may charge a one time set up fee (up to $100) and charge additional monthly ($50 to $90) or quarterly fees ($75 to $95). Many offer free 30 day system trials. On Hold Messaging System Sample Costs InteliTouch MOH500E Music on Hold Adaptor for NON Ksu Phone - The Telecom Spot - $55 (free shipping) - On-hold audio capability for single or multi-line phones (music on hold for 1-4 lines & up to 16 extensions). Hold button activation requires a TEHMA device on each extension; purchase includes 2 TEHMAS.