On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.
Phone Download – The content is sent through your phone lines and loaded onto the equipment.
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This is your opportunity to demonstrate professionalism and communicate directly to your caller. You should provide as many sections as required, depending on how long you expect the average caller to be on hold. Usually, 6-10 sections of dialogue are sufficient.
Sample 5 – “Thanks for holding. Dazzle your clients with delicious cookies featuring your company’s logo! Orders are available for batches as small as 200 cookies! Someone will be with you shortly.”
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Experienced male and female voice talent will take the words off the page and deliver your message with sincerity and appeal, from corporate to casual. Music is carefully selected to reflect your business style.
You wouldn't put a handmade sign on the outside of your office door would you? So, why have your automated attendant greetings, IVR or voicemail announcements be recorded by an amateur? In many ways, your phone tree menu is the "other" front door to your business. Professionally produced custom auto attendant greetings, IVR prompts and voicemail announcements enhance the caller experience, and that improves your brand image. Let The Original On Hold Be The Voice Of Your Brand!
You don't have to be a large national business to make an impression with your callers. On hold messages are ideal for SME businesses to sound just as professional.
Avoid beeps and radio silence. Once a customer has been placed on hold on radio silence, the customer tends to hang up in less than 40 seconds because that customer thinks, "I've been forgotten".
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The best hold music has few instruments and preferably only one. Simple music handles the change in quality better than a full orchestra arrangement. The latter gets distorted, particularly if it’s too loud for the phone to handle and clipping happens. No one wants to hear a dirge-like cacophony masquerading as “Pachelbel’s Canon in D.”
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Yes. Holdcom can readily incorporate client supplied audio components (with permission and licensing) into its Message on Hold programs. Upon request, we can include messages from CEOs and Presidents, company jingles, radio excerpts, television ads, or any other existing content.
"Congratulations on Best of Show! I was in charge of the [Fifth District ADDY Awards] judging and was there when we played your On Hold Messaging. Very creative. I remember the judges commenting that it was a great use of an underutilized medium. Funny (and effective) stuff. Also goes to show that you don't need to go to the big city to get great creative work." - John McCafferty / McCafferty and Company Advertising
Google recognizes American Creative as a 2021 Google Ads Certified Partner in Search, Mobile and Display advertising.
Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images