If you're not actively planning content for your on hold program, and, say, play the radio on hold, you're not controlling what you're playing on hold. You're at the whim of a Radio DJ or program manager, who might play music that's unappealing to your callers or who might be producing and playing ads for your competition.
Website: https://www.spectrio.com/on-hold-messaging/how-to-craft-the-perfect-on-hold-message/#:~:text=How to Craft the Perfect On-Hold Message 1,5 Thank Your Customers for Their Time.
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Our customized programs are 6 minutes long and include up to 11 messages. A variety of packages are available–whether you need one program that plays year round, or you want to update your messages each month.
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Drumroll, please! Like love, the help you called in for isn’t always on time. At least you’ve got Bobby Kimball to keep you company while you wait.
-88% of callers preferred on-hold messages to other hold options, and 16 – 20% made a purchase based on an on-hold offer.
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You have reached {COMPANY NAME}. Please be assured that your call will receive the time and attention it deserves when we return to the line.
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"I just wanted to tell you that I was on hold the other day, listening to the Halloween / Road Hazard message you wrote. It’s so funny! And the voices are hilarious, too. It made my day!" - Suzy Mitchell / Hercules Tires
Another opportunity to improve customer service is to provide customers with self-service information. If you have help documentation or resources online, be sure to mention them on hold, so that your callers can access that helpful content on their own, leaving your staff free to help with more unique concerns.
-41% of American consumers have initiated a purchase over the phone in the last year.
For example, if you have the same people calling multiple times a week and being put on hold for long periods of time, it might be useful to update your messaging more frequently so they are getting value out of the time they are spending on hold. The more specific and targeted your voice messages are, the more impactful and successful they’ll be as a marketing tool.
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