Curation by context is the game of late. We choose music by our mood, by our activity, and by our audience. Spotify lets you browse by mood and events, showcasing playlists that cross multiple genres because music can’t be sorted into individual boxes.
Our team does this every day, and we’ll liaise with your IT team or your phone techs for a seamless set-up. Just relax and leave it to us. In fact, your only job is the fun bit – listening to your messages when we send them through! Keep customers entertained while they’re on hold and impress them with professionally produced functional

If it is a genre, hold music, it's fair to say, is a troubled one with few hits. It's not really meant to be loved or even listened to — it's meant to communicate something specific: Don't hang up. (Cornell makes this plea specifically at the end of his song.) Silence is believed to be a death knell for phone calls — people will simply think the line is dead and hang up. This is true even on non-hold calls; it's why phone companies transmit something called a "comfort tone" over phone lines, a barely audible synthetic noise that signals a connection is still there.
24% said that on hold messaging had been directly responsible for sales (54% were unsure as they do not track this kind of information)