As an essential component of your marketing and customer service efforts, Message on Hold will reinforce your organization’s message in other mediums. Its effectiveness can be judged by satisfied callers, ready to do business. Often, our clients report that their Message on Hold programs informs their callers about products, services, or promotions that the callers were previously unaware of.
Thank you for calling Carlton & Associates – Attorneys at Law. You will be assisted in just a moment… (short pause)
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There are three parts to a perfect on hold message: the script, the speaking tone and the written tone. And of course, there is also the music, which plays a big part in representing your business brand.
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How to Format Your On Hold Script. For an average IVR phone system where customers are on hold for 1-3 minutes, it’s wise to have at least two courtesy messages and two marketing messages, with each message timing out to precisely 30 seconds (:30). Hold music should play in between the messages for 30 seconds (:30).
Remember that part about getting more bang for your buck when you use a professionally produced on hold program? Here's where it gets really interesting - if you're doing everything right, and answering the questions and providing information that your customers really need and want to hear, there's a good chance you can reuse the content you've already created. You can repurpose your Message On Hold as overhead announcements in your facility or store, as short videos, as website audio, and more. When you think outside of the box, there are many ways to take what you have and make it something more.
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"Nice delivery of the humor! [It] would keep an on-hold caller waiting to hear what comes next." - Ricky Roo / On Hold Messaging Association's MARCE Awards Judge
Don’t miss out on an opportunity to educate and entertain your callers (bundled with the possibility of making that extra sale, which is always a plus). You can utilize on hold messages in a variety of ways to get engagement from your callers and to ensure they feel in control. All it takes is the right script, the right voice, and habitual updates dashed with a little bit of creativity.
Present your callers with multiple options ensuring they are directed to where they need to be quickly.
This is an easy and effective way to improve your business image while providing greater value to 85% of callers who prefer an on hold service with commercials over silence.
Of those businesses that responded, 85% would recommend on hold messaging and believe it's a useful marketing tool that adds value to the business. They rated on hold marketing as effective as Internet, TV/Radio, Direct Mail, and Print marketing.
In response to PsychedelicWonders. Call hold/call wait is a network feature (while it is activated by the handset) as such any music would be supplied by your carrier, there should be some there but chances are it's some wonderfull elevator style stuff (I'm partial to Brahms myself 😉 ). More Less. Apr 13, 2009 7:29 PM.
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Talk to your customer before you even pick up the phone. On hold messages are one of the best ways to communicate with your customer audience.
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Oftentimes, having examples can help sprout ideas and fuel a good brainstorming session.