1. TO IMPROVE HOW LONG CALLERS ARE WILLING TO STAY ON HOLD. Statistics from a CNN survey cited by Chron.com state that “70 percent of callers who are placed on hold with just silence hang up within 60 seconds; of them, 35 percent won’t call back.”
In short, no. Music played to callers on hold must be licensed for this type of use. By playing unlicensed music, legal action can be taken against your business. The music in Holdcom’s vast library is fully licensed for Message on Hold usage.
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Whether you’re writing your script or having us draft one for you, Holdcom makes it easy to order professional, customized Message on Hold programs for your phone system.
On hold messages can be recorded for many purposes, such as promoting your business, answering FAQs or announcing important customer service information. It's important to be clear in the message you are trying to get across. Confusion leads to disengagement and reflects badly on the brand. Determining your callers' wait times is necessary to determine the required length of the on-hold message. Making the recording too short can lead to the message being played too many times. This can be repetitive and lose the caller's attention while they hold.
Curation by context is the game of late. We choose music by our mood, by our activity, and by our audience. Spotify lets you browse by mood and events, showcasing playlists that cross multiple genres because music can’t be sorted into individual boxes.
The impact from these announcements has been great. I have had people ask “where are Rogers chocolates?” because they heard about it on the in-store announcements. P.604.529.1181 ))) F.604.529.1154 ))) Tollfree1.877.345.4653 Dynamic Productions Inc. ))) #5-62 Fawcett Road ))) Coquitlam ))) British Columbia ))) Canada ))) V3K 6V5 [email protected]
No business can afford to run the risk of customers hanging up. That’s when investing in professional on hold messages saves you money and wins you extra business. Call us on 1800 837 844 today and take advantage of our FREE business message demo.
Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.
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Our business music & message services are designed for today’s music conscious brands. We understand the power of music and audio, and how to use it to connect to your customers. We help create the right vibe and get customers in tune with your brand! 0% of shoppers will stay at an establishment longer 0% of shoppers make a purchase in the store based on an audio ad 0% of shoppers have a more memorable brand experience. Request A Quote Name * Company Name * Email Address * get a quote click here
"I absolutely loved the humorous material that plays when a person is on hold. Absolutely brilliant! Some of it cracked me up. Couldn't stop listening!" - Blake Bishop / Bryant Better Hearing
- Supported audio formats include: .WAV, .MP3 and .OGG; file size should not exceed 16 MB.
BDM Voice also offers a number of market-leading call recording and call tracking solutions to enable you to record both inbound and outbound calls. If you’re interested in learning more about our Insight and insight:onsite products then please view our call recording solutions.
Here’s what happens to our two example tracks when we use some amplification to introduce clipping into the mix:
Different types of music elicit different reactions in the human brain. Make sure you pick the right one for your business.