It seems pretty self-explanatory: on-hold messages are messages that play “on hold” over your telephone system. These professionally produced recordings are also an integral part of your company’s marketing strategy. By providing timely, relevant information about your business, an on-hold messaging program reinforces current marketing campaigns and builds brand recognition. This in turn increases call retention by improving the caller experience. To top it all off, it also increases sales by targeting key demographics.
If your on hold content, well, sucks, callers are going to call you out on it. Twitter Feedback is hardly new, but there are certainly a lot of people tweeting with the hashtag #onhold who will tell you a thing or two about what they like, and what they don't, while they're waiting to hear from a company. Maybe you'll be surprised to see just how grim it can be... check out this sampling of tweets to see the good, the bad, and the UGLY.

“We have people call us back and ask us to be put on hold because they want to share it with their friends. We love the humorous approach.” - Susan Penman / Town and Country Hotel San Diego (Hear a sample)
Need on hold music for your business phone line? On hold music is a necessity for any client facing business phone system. Use on hold music as an opportunity not only to help your client pass time while waiting but to affirm your brand identify as well.