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3) An experienced and reputable on-hold messaging provider should have a variety of male or female voice talents and with sample on hold demos for each.
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“It’s now playing on our telephone system – we’re VERY impressed with the quality. We’ll recommend you to anyone that asks." Dave Chapman, J+J Automation UK Ltd
One of the most valuable benefits of a Message On Hold program is its ability to help your customer service representatives. As a starting point for your Message On Hold, consider adding frequently asked questions to your on hold script. Ask your customer service reps what questions they hear again, and again, and again, they put those answers on hold. This way, you might answer questions before even talking to a customer.
A telephone message on hold program compares to a mini radio station for your phone lines. Strategic messages promoting your products and services to your callers while they wait on hold. Telephone messages on hold is a way of educating your callers about your brand.
Technology gives us the ability to market our businesses in many ways. One way that has been around for decades is the “on-hold” recording for your phone system. It’s one of the most underappreciated methods for showcasing your company and making sure callers have a good experience.
Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
It seems pretty self-explanatory: on-hold messages are messages that play “on hold” over your telephone system. These professionally produced recordings are also an integral part of your company’s marketing strategy. By providing timely, relevant information about your business, an on-hold messaging program reinforces current marketing campaigns and builds brand recognition. This in turn increases call retention by improving the caller experience. To top it all off, it also increases sales by targeting key demographics.
Tell them why you’re different from the competition and why they should trust you while helping them learn more about your particular business sector.
The effectiveness of the first three above-mentioned elements are often neutralized by a poor understanding of the broadcast carrier of the On Hold message and how it affects the recording process. For more information on this topic, click here.
Here is our top 5 recommendation of what to look for in a quality on hold message provider:
If you think about, the cost of “NOT HAVING” on hold messages is far greater than any investment you may make in custom on hold messages. Why? A lost call equals a lost sale and a lost customer. Two things no business owner wants to hear. And to make matters worse, you also have to consider the wasted advertising spend you invested in order to generate that call. It’s estimated that caller abandonment (caller hangups) cost businesses billions of dollars each year.
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“The service we have received from Media Music Now has been fantastic. The process was managed quickly and efficient from start to finish and the quality of what was an unintentionally tricky edit is seamless. We now have a professional sounding IVR and great on-hold marketing packages all for a very reasonable price." Steve Jones, CCC & SchoolCare
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We provide a diverse selection of voice artists and licensed music offering a variety of tempos, range, and styles to reflect your unique image. Your browser does not support the audio element.
On this page, we've featured some of our best on-hold messaging voice-over talents, but if you don't hear what you are looking for, please do contact us for help. It's free to ask us for samples & auditions with no obligation.