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On-hold music is considered standard in business phone systems today because people actually perceived wait times as shorter when they hear it. On-hold music traditionally worked by having specialized equipment attached to the phone, and the jack might plug into the radio, then tapes, then CDs, then MP3 players. PRI boards are built with jacks to play on-hold music.
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at two sites wherever you have a phone system for your business that places people on hold and you want to take the opportunity to sell to a captive audience.
So how do you choose the right hold music? Start with what’s appropriate for your business. A funeral home wouldn’t blast the Bee Gees. A sports arena isn’t going to stream some easy listening to the fans. Know your audience, understand their mind space, and pick your music accordingly.
Have you really taken the time to think about what your customers are listening to On Hold, and how it’ll affect your business? Messages On Hold will help you Sound Better and Sell More.
When was the last time you were placed on-hold and felt like this guy because you had to listen to: -A message recorded (probably by an employee) and added to, over and over again at various levels?
On-hold marketing / on-hold messages provide an amazing opportunity to add real and lasting value to your business.
source: I tried putting music on my huawei g7010 and it wont play on my phone in music file. i go to my file manager, then to music file and the songs are the? peterartboy Level 1 (Contributor)
And if you write something that doesn’t impress your coworkers or earn accolades, that’s fine. It’s called the writing process, and it’s why most writers prefer their seclusion. All writers are embarrassed by their first drafts.
Did you know that 94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received? In total, your callers can spend hundreds, even thousands of hours On Hold each year! That’s a lot of wasted time.
Our blog post - how to choose the best voice for on-hold marketing has some crucial information you should consider before selecting a voice-over talent for your on-hold messages.
Picking the appropriate hold music is crucial. After all, there’s a reason elevator music is a running joke. We know that waiting is annoying and that music influences mood. Don’t just queue up some Mozart and call it a day; do strategize your musical picks.
4) An experienced and reputable on-hold messaging provider should also provide you with different music styles that will fit the image of your brand.
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Website: https://www.amazon.com/Grace-Digital-Message-Player-GDI-USBM10/dp/B005VDUBS2
Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images
Related: How to select, license, and format on hold music for your business phone