Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
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1.Most Hosted/Cloud PBX systems play the on-hold message from the beginning each time the call is placed on hold. 2. Because of the hold music starting at the beginning each and every time, if you have a 4-minute music on hold message created, the only folks who will hear minutes 2, 3 and 4 are those you leave on hold for that length of time