Have you ever judged a company based on how poor their phone messages were? We have. Avoid giving your existing or potential customers negative arguments about the quality of your service or brand image.
Record the clips of what you want your callers to hear, then use an audio editing software to arrange the clips and add background music.
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Play music which is really suitable for on-hold calls. Generally speaking, the music should be in line with your brand image. The longer the average wait of a customer, the softer the music should be.
Using concise and simple words in your scripting helps ensure callers can comprehend what is being said. Although a complete on-hold message can be quite lengthy, it should include concise and to the point single messages. Aim to get each message across in around 35 to 40 words. Remember, what may read great in written word doesn't necessary sound great said out aloud.
The main objective of a caller navigating an IVR system is to get to the desired destination as quickly as possible. If the script contains overly wordy phrases and long descriptions, the callers will get frustrated with every passing word.
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You are considering putting a property on the market and you give an estate agent a call.
Suddenly, your optimism regarding the call takes a nose dive as your Customer Service Representative says flatly, “I’ll have to put you on hold while I look into this for you.” Or, worse yet, “Let me transfer you to the right department. You’ve reached the [insert the name of a department that has nothing to do with your needs] department.”
Custom hold messaging can be used to deliver high-quality, professional customer service as well as showcasing a more polished image for your business. Smaller businesses can even use custom messaging in combination with auto-attendant features to project a larger, more professional image than may otherwise be possible.
Holding too tightly can lead to a loss of control, apparently. I assume Don Barnes was referring to being kept waiting on the phone. Mind your grip on that receiver, gang.
Make your business stand with a professional voice recording. Our voice artists have over 18 years worth of experience and produce messages of the highest quality.
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