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It doesn’t matter if you’re writing marketing copy or if you’re writing a comedy script; everything must stay on brand. Writing is about capturing your inner voice and sharing it with an audience. The same applies when you’re writing for a company, and its brand is its voice.
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phone to a PC (or, if no PC is present, directly to a router, switch or hub) to achieve connectivity to a local area network (LAN). Note: When the phone is in the highest upright position, use the wall-mount hook located under the handset to secure the handset when you’re not using the phone. Line cord to wall Handset Line cord to wall (TAPI
We’re all about in-store music for businesses, and creating an immersive brand experience for your customers. We offer flexible and affordable in-store overhead business music services, and we’ll design a customized sound that is a unique reflection of your brand, perfectly complements your atmosphere and will generates sales. Custom Branded Marketing Content Go beyond just background music and speak directly to your customers! Our veteran music designers and content creators will craft custom branded marketing messages that can be inserted into your music that will entertain, engage, inform and connect with your customers and drives more sales.
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Creating dynamic and captivating on hold programs has never been easier! Simply create your free account, and you will be taken to our newly updated order portal. In just 5-7 business days, we will deliver your custom Message On Hold in the audio file format you need, so you can easily implement it into your phone system for callers to enjoy.
Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
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On-hold messaging is also great time to encourage consumers to spend. For example, you can offer customers who spend more than $99 free shipping, customers who order 3 items a 4th item free, etc. Think “upsell” with your ads on hold – you’ve got the customer on the line patiently waiting to (hopefully) spend money.
“Providing information on hold results in a 40% increase in retention of callers on hold... a 15% increase in inquiries... and a 12% direct increase for products and services mentioned on hold.” – US West Communications Study
Let’s face it, customers who call to a business don’t want to be on-hold. The best on hold message is no hold at all!
On-hold messages let your customers know you haven't forgotten about them, and they are also a great advertising tool. While your customers are on hold you can tell them why your company is the best, or tell them about new product offerings. You pay only once for production, then the air time is free!
5. TO SOUND UP-TO-DATE. Adding seasonal, holiday, or other temporary messages such a facility closures or construction notification to Message-On-Hold features helps make your business communicative, attentive, and that ever important quality of being “personable”.
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The decision to update your on-hold message depends largely on the content you are sharing. If you are sharing content that includes short-term promotions, this information will need frequent updating so consumers are always aware of the status of any offers. However, if you’re only sharing general information about your standard products, your operating hours and location, then the decision to update the message can be more reliant on metrics.
Ready to begin a fresh, new marketing plan for your business? Click one of the services below to get started! A longtime leader in the on hold message industry, AyerPlay is prepared to take your business to the next level!
People don’t like going on hold, but you knew that. Funny, considering the early telephone users had to wait to be connected anyway, but now we expect an immediate connection. Think back a couple of decades to the dial-up era. You probably remember the time it took for AOL to connect—and the sounds that went with it. Now, a web page that takes more than a few seconds to load is inexcusable.