Hold music / on hold music for your business. This is a sample of a 3 minute long music on hold loop with generic recorded voice messages, designed to suit a
For someone to call a company and get put on hold, it is almost an impossible situation. While it may not be a very pleasant step, it is necessary for businesses to handle a large number of calls. Telephone on-hold has a bad reputation for several reasons. This could be due to a radio silence, an aggressive beep, or a poorly designed on-hold message, which does not help in making waiting pleasant. But it is possible to remedy this and use your telephone system, as a powerful promotional and organizational tool! Below are a few ideas and tips on how to go about it!
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Whether it’s when being transferred through to someone else, or simply waiting for the correct person to become available, being on hold presents a marketing window of opportunity to sell additional products and services, enhance your branding efforts, offer a more professional image or provide helpful information.
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Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.
You have your callers’ complete attention at what is virtually point of sale. Many of your waiting callers have their pens poised, their order books open, they want to know how you can help them, SO LET’S TELL THEM.
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Showcase the most important services your practice provides pets and their families. The following message examples are the core of your practice and should be in the forefront of all client communications.
In order to get started with custom on hold messages, you will need to determine your phones MOH (Messages On Hold) capability. If you’re using a traditional pbx business phone system, you’ll need an on hold media unit to play the audio. If you’re using an ipbx or hosted voip set-up then all you need to do is upload the audio file as no media device is required. And, if your a small/home office business using a traditional off-the-shelf 2-4 line telephone then you’ll need the media device and an on hold module adaptor in order to make your standard analog phones on hold message compatible.
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It seems pretty self-explanatory: on-hold messages are messages that play “on hold” over your telephone system. These professionally produced recordings are also an integral part of your company’s marketing strategy. By providing timely, relevant information about your business, an on-hold messaging program reinforces current marketing campaigns and builds brand recognition. This in turn increases call retention by improving the caller experience. To top it all off, it also increases sales by targeting key demographics.
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A custom on hold message, mixed with on hold music ensures that callers know they are being kept on hold. This is important so customers do not feel abandoned or that they have possibly been disconnected. If there are no on hold messages or music at the end of the line, many callers will not wait long before hanging up. If you can provide them with some useful information, on hold phone messages can keep your callers online for considerably longer, allow time for your operators to answer and reduce the stress of callers.
In 1962, inventor and entrepreneur Alfred Levy found a loose wire touching a metal girder at his factory. It amplified the broadcast signal from the radio station next door and transmitted the audio through the loose wire to calls on hold. Four years later he patented his work, and music on hold was born.