The effectiveness of the first three above-mentioned elements are often neutralized by a poor understanding of the broadcast carrier of the On Hold message and how it affects the recording process. For more information on this topic, click here.
If you’re comfortable doing the recording in-house, but you aren’t sure how to put it all together, you could find a freelancer from a service like Upwork to handle this part for you. You’d select a freelancer to work with, provide them with your files and directions, and let them handle the rest.
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Compared to traditional advertising like radio, television and print, AyerPlay’s on-hold services are extremely cost effective. And with over 35 years in the industry, our experience and expertise are invaluable. Professional voice talent and copywriters Licensed in-house digital recording studios Experienced Account Executives High customer satisfaction and retention rate Equipment and program warranties Foreign language productions available
To keep the information in your program current, you should review your script whenever your business has updated policies or procedures, new promotions or special offers, or changing customer service strategies.
Picking the appropriate hold music is crucial. After all, there’s a reason elevator music is a running joke. We know that waiting is annoying and that music influences mood. Don’t just queue up some Mozart and call it a day; do strategize your musical picks.
If your on hold content, well, sucks, callers are going to call you out on it. Twitter Feedback is hardly new, but there are certainly a lot of people tweeting with the hashtag #onhold who will tell you a thing or two about what they like, and what they don't, while they're waiting to hear from a company. Maybe you'll be surprised to see just how grim it can be... check out this sampling of tweets to see the good, the bad, and the UGLY.
Why wouldn’t you give the same attention to the tool that keeps your callers on the line? "As a species, if you like, we feel like music helps us. That's the only way you can explain it persisting for so long." –Professor Adrian North,Head of the School of Psychology and Speech Pathology at Curtin University, Huffpost.com How to Choose On Hold Music for Your Business
4.) Tutti i membri dello staff sono ancora impegnati a servire altri clienti. Si prega di avere pazienza, saremo da voi tra breve. – PAUSA – Purtroppo, tutti i membri dello staff sono ancora occupati. Si prega di rimanere il linea un momento. Potete anche inviarci una e-mail a: [email protected]. Vi richiameremo al più presto possibile.
We've just received our recordings from Messages On Hold and couldn't be happier with the whole process! They were incredibly helpful with the scripting and really quick with their responses. It was great to be able to listen to the voice and on hold music options to pick the most suitable to our business. Southern Metropolitan Cemeteries NSW
“We have people call us back and ask us to be put on hold because they want to share it with their friends. We love the humorous approach.” - Susan Penman / Town and Country Hotel San Diego (Hear a sample)
It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (don’t we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info – there’s always something more that can be said! Make the most of your telephone’s on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold.
An educated customer is your best customer. So, if you had their undivided attention, what would you want your customers to know? On hold marketing offers the perfect opportunity to talk about the latest solutions in IT security solutions, share your experience and certifications, and assure prospective customers that they have made the right call! In fact, your phone system is a powerful marketing tool for your business, allowing you to easily update your messaging with the season, advertise your support services, or highlight a few customer testimonials. Inform callers of the technology manufacturers you work with, your 24-hour support line, or what they can expect when they work with you. Build your credibility by sharing information about your industry awards, experience & certifications, and more. Reduce the frustration of long hold times by keeping callers engaged with informative content such as details on the latest VoIP systems and Cloud computing. Choose voice and music that compliments your brand and company values.
Browse our library of licensed music to find the genre and music selection(s) to best suit the demographics of your callers.
Can I use the music of my favorite artist/band/performer as the background to my Message on Hold program?
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We provide a "sound" alternative to callers listening to dead air, feeling forgotten and unimportant, or worse yet, listening to competitor's commercials on the radio. We offer you an "Opportunity on Hold" - an opportunity to make the best of your customers' time while they wait on hold.
If you need to use menu options for directing calls, try to keep these as short as possible, for example... “Thank you for calling Media Music Now. So that we can connect you to the most appropriate department, please choose from the following options: press 1 for general enquiries, press 2 for help with downloads and 3 for any other enquiries.