The Grace Digital Message and Music on Hold Media MP3 player is an on-hold music and media player designed for use with almost any business telephone setup including PBX, IBX, or Key Phone systems. Keep your customers, clients, or coworkers occupied and entertained while they wait.
-When callers are presented with On Hold Messaging vs. silence or a radio commercial they will stay on hold longer, they are more likely to exhibit interest in the product advertised, they are more likely to retain information, and they are less agitated.
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So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
* * Please note that your phone system must have on-hold message capabilities to play an on-hold message. Click here if you need to find a phone system.
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Help educate your clients about your practice’s philosophy of care including industry-wide initiatives like Fear Free certification and AAHA accreditation. These types of messages can help set your practice apart from other clinics and builds client loyalty.
A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
Your On-Hold Messaging and Music is the first impression to your callers – make it memorable and build trust with our customizable solution. Get a Demo. Represent Your Brand. Choose the perfect voice to promote your brand and inform callers—our professional voice talent gives you the polished, effective messages that you need.
MVP includes free player & message updates 12 mo service plan required* Video Production Services
How to Format Your On Hold Script. For an average IVR phone system where customers are on hold for 1-3 minutes, it’s wise to have at least two courtesy messages and two marketing messages, with each message timing out to precisely 30 seconds (:30). Hold music should play in between the messages for 30 seconds (:30).
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Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time …
Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
The decision to update your on-hold message depends largely on the content you are sharing. If you are sharing content that includes short-term promotions, this information will need frequent updating so consumers are always aware of the status of any offers. However, if you’re only sharing general information about your standard products, your operating hours and location, then the decision to update the message can be more reliant on metrics.
Think of the time during which your business phone line has anyone on hold as an opportunity. Leading message/music on hold (MOH) systems help ensure you don't lose current and potential customers or clients during poorly utilized moments on hold.
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