Promote your business to the callers while they're on hold. Inform them of your range of products and services, their benefits and how they can help them. Or just re-enforce your branding with some pleasant background music.
Not to mention it's completely illegal to play the radio to callers on hold. Although the radio station has the appropriate license to broadcast music, your business does not, and that could leave you paying major fines.
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When you work with a professional audio production company, that uses legally licensed music and professional voice over talent and has experience editing audio for telephony applications, the sound quality is going to be much better than something put together by an amateur or something you've recorded and thrown together yourself. Professional audio production is very cost-effective, and you'll get a big bang for your buck by going professional.
Though it can be convenient and cost-effective, don’t let Bob from the copy room record your telephone voice messages. Phone communications represent a crucial component of a successful business. Whoever you pick will become the voice of your brand and business. When choosing a voice for your on-hold recordings, your target audience should be the most important factor. Who would one of your prospective clients take advice from? Who would they find the most captivating and trustworthy? Whether they’d prefer a conversation with a friend, command from an authority figure or advice from their mom, keep your audience’s needs at the forefront when listening to voice samples. Concept & Copywriting Directing & Producing Latest Audio Formats I'm a small business. Do I need professional recorded messages? Yes, you do! The size of your business has no bearing on its quality and professionalism. Whether you have a team of 200 employees or you're the one and only, having a professionally recorded message puts your business in a different category. This level of quality and attention to detail is a testament to your professionalism and dedication. On-hold programs vary from industry to industry. A doctor may tell you what insurance coverage they accept, while an auto body shop may want to share directions for after-hours drop-off information. Regardless of your industry, there are a few things all businesses should consider including in their on-hold program: Of course! In most case, we do recommend the use of music. Music is essential to most productions. At Migrate Sound, we spend countless hours looking for the right piece of music. When the music is right, your audience will go from being interested to being attentive and absorbed into your story or message. This is a subjective matter and can only be answered comparatively with other businesses providing the same services. We are probably more expensive than those online services. Some of these guys will sell you a fully produced message for $25. That said, we are definitely less expensive than those large Hollywood studios who charge a whopping $350 an hour. We are a small business in Santa Clarita, California. We care about the quality of our product, and more importantly our clients. We're happy when you're happy and we will do whatever it takes to get you there. Audio is our business and we've been doing it for many years.
It won’t make for good comedy writing at all, and you won’t produce a usable script.
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In short, no. Music played to callers on hold must be licensed for this type of use. By playing unlicensed music, legal action can be taken against your business. The music in Holdcom’s vast library is fully licensed for Message on Hold usage.
“Providing information on hold results in a 40% increase in retention of callers on hold... a 15% increase in inquiries... and a 12% direct increase for products and services mentioned on hold.” – US West Communications Study
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In a few simple steps you can have a customised sell on hold message in as little as seven days.
Currently the on hold music starts from the beginning every time. Our on hold file has office information, bios of our doctors, as well as dental tips and services we provide. Since the on hold plays from the beginning every time someone is placed on hold, they end up hearing the same thing every time. We would LOVE the ability to choose for our on hold audio to loop. And when someone is placed on hold they just start listening to where the audio recording is currently on. So they get to hear different parts. Anonymous commented · July 25, 2019 2:00 PM · Flag as inappropriateFlag as inappropriate · Edit… · Delete… Anonymous commented · April 3, 2019 10:10 AM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…
Very helpful, prompt and friendly service made it very easy to set up messages on hold.
Has your business experienced changes since the COVID-19 Emergency? New hours, special handing of customers, new procedures, etc.
In an ideal world you’d never put a caller on hold, but since most of the time that’s not a reasonable expectation for those tasked with receiving calls, your hold button is necessary. And, when it comes to your business, silence is not golden. Dead air on the other end of the line is not only a waste of a golden opportunity, it can leave callers frustrated, questioning whether or not you’re still even on the line.
For those of you who are familiar with the veritable purgatory that is being “on hold,” I don’t have to tell you that you have just been thrust into a parallel universe where time slows down, and both your patience and sanity cannot survive.
We specialise in audio marketing for telephone systems, both VOIP and traditional. Whether you are looking for music on hold or on hold messages, perhaps call menu options and out of hours too; we can take care of every part of the process for you.
Each recording is customised to suit your business requirements. You can choose from a range of tones, voice artists, or create a custom script for your on hold message.