There aren’t many things people hate more than being put on hold when they call your company. They expect to talk to a person and to be treated like one, and instead, they’re ignored and have to spend time waiting for someone to answer. It’s annoying, and it can cost you business. Yet, there are simple ways to keep people on the line if they’re on hold, and the best one is to write an on hold message script.
You will most likely run into the typical Stalingrad-esque repeating messages that state how important your call is to the business. It is only slightly less annoying to have some form of default music that plays on a loop, and gives you the virtual experience of being stuck in an elevator, listening to muzak ad infinitum.
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The Perceived wait time could frustrate a caller if he feels the time on hold is excessive. Even if he is on hold for a few minutes – it may seem longer.
Of the 10,000 callers who heard hold music during their minute wait, only 13 percent dropped off, and more than half guessed their wait time was less than a minute. To take it a step further, the study's last group heard a mix of music and messages while on hold for one minute. Two percent hung up. Another 81 percent thought their wait time was less than a minute.
Our affordable pricing allows you to request several programs a month or year to compliment your outside promotions and marketing efforts or to promote seasonal items or services.
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Finally, take into account the reduction in quality that goes hand in hand with hold music. The audio quality is—at best—24 times worse than that from a CD. Yes, we just said CD. The public telephone network wasn’t built with HD music in mind. Thankfully for OnSIP customers, we provide HD radio for VoIP music on hold. That said, your company might have top of the line audio quality, but if clients call in from an old landline or cell, they might hear some distortion.
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To help you get started, we'll explain the effect that phone hold music has on customers, lay out the key criteria for selecting the best hold music, and even provide a free track that was selected by voters as the perfect hold song. Why hold music is worth investing in.
Did you know that 94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received? In total, your callers can spend hundreds, even thousands of hours On Hold each year! That’s a lot of wasted time.
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We put together some resources for a mix of both free-to-use and royalty-free hold music:
Use the free included Grace Music Master Software Version 5 to create your targeted message, or register your player and receive one free personalized on-hold greeting.
The waiting queue allows the caller to wait on the line and should not be longer than 5 minutes. The queue announcement may also be introduced after a "Welcome Message”. The waiting announcement is then cut immediately after the end of the "Welcome Message". The pauses between the announcement blocks in the queue should be about 30 - 60 seconds. With us, you can choose the desired durations. Here, you can get the right background music for your queue.