You will most likely run into the typical Stalingrad-esque repeating messages that state how important your call is to the business. It is only slightly less annoying to have some form of default music that plays on a loop, and gives you the virtual experience of being stuck in an elevator, listening to muzak ad infinitum.
When you place a call on hold on your cell phone how do you get it to play message and music? Can you help us by answering one of these related questions?
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Are you ready to take full advantage of the time your customers spend on the phone with you? Get in touch with Killerspots Agency and we’ll get you hooked up with on hold messaging and music that further sells your goods and services. We’re ready to help you transform your phone service!
Now that you understand the value of having an on hold messaging strategy, it’s time to for our: Step-By-Step Guide to Custom On Hold Messages.
Whether it’s when being transferred through to someone else, or simply waiting for the correct person to become available, being on hold presents a marketing window of opportunity to sell additional products and services, enhance your branding efforts, offer a more professional image or provide helpful information.
It is likely that if you have been placed on hold, one minute can seem like a lifetime. Many of us get frustrated, hang up and don’t call back. This is why on-hold marketing can be a great tool to keep callers engaged and on the phone.
We've just received our recordings from Messages On Hold and couldn't be happier with the whole process! They were incredibly helpful with the scripting and really quick with their responses. It was great to be able to listen to the voice and on hold music options to pick the most suitable to our business. Southern Metropolitan Cemeteries NSW
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On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.
Combine with a Business Intro Message to provide menu options and assist in telephone navigation. As opposed to the passive nature of Messages On Hold, voice prompts are interactive. They are designed to bring out a physical reaction from the caller, a call to action. And because voice prompts are directive, it’s important they’re concise, well written, and recorded by a professional voice artist.
The word “Ringback” is perhaps unfairly associated with a niche market of cell phone users. A ringback tone is a signaling tone that the caller hears while the phone is ringing. In America, the tradition has been to have a two second tone with a four second pause, mirroring the two second ring and four second pauses on the other end.
Hold music gained mainstream popularity in the early aughts. As cell phone customization became more of a focus, ringback tones gained popularity. People carefully chose the song to play in lieu of ringtones for incoming calls. It was a chance to control the call experience and showcase your personality before you even said hello. By the time the first US national carrier offered ringback tones in 2004, it was a multibillion-dollar industry. Hold music keeps your callers distracted from the wait. Why Use Hold Music at All?
Our unique implementation process is one secret to happy customers. We’ll spend as much time as necessary discussing all of your options, including voice talent selection, writing the script, selecting the right music and anticipating the critical times of year for updates and message changes.
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Hold music gained mainstream popularity in the early aughts. As cell phone customization became more of a focus, ringback tones gained popularity. People carefully chose the song to play in lieu of ringtones for incoming calls. It was a chance to control the call experience and showcase your personality before you even said hello. By the time the first US national carrier offered ringback tones in 2004, it was a multibillion-dollar industry. Hold music keeps your callers distracted from the wait. Why Use Hold Music at All?
It seems pretty self-explanatory: on-hold messages are messages that play “on hold” over your telephone system. These professionally produced recordings are also an integral part of your company’s marketing strategy. By providing timely, relevant information about your business, an on-hold messaging program reinforces current marketing campaigns and builds brand recognition. This in turn increases call retention by improving the caller experience. To top it all off, it also increases sales by targeting key demographics.
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