-Callers stay on the line up to 25% longer when provided with On Hold Messaging versus “dead air” or “background music,” and up to 17% longer than radio.
If you're not actively planning content for your on hold program, and, say, play the radio on hold, you're not controlling what you're playing on hold. You're at the whim of a Radio DJ or program manager, who might play music that's unappealing to your callers or who might be producing and playing ads for your competition.
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No excuse not to use Customised On Hold Messages with a choice of DIY On Hold Messages through to a complete Customised On Hold Message production there is one sure to suit your budget and business.
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Our talented team of copywriters, video producers and editors understand your vision and deliver creative concepts that are on point! Our creative process includes custom copywriting, storyboarding, graphics, background music and more. Actors & Studio Sets
So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
What sort of genre, tempo, or rhythm best exemplifies your brand? Lyrics or instrumental? Heavy bass or soft tones? Like ringback tones, this music is your caller’s introduction to your company. Make sure it’s on brand. A law firm probably doesn’t want the latest dance floor bass drop. A music agency, on the other hand, might want to feature some of their top artists and latest hits. Don’t take this to mean that traditionally serious industries can’t flex their personality—just acknowledge what’s appropriate in your domain.
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Your file will be delivered to you with 15 seconds of background music (or blank airtime if you do not choose background music) after the voice message. This will give you 15 seconds of music (or blank airtime) between each message when run in a loop.
All the staff at Birmingham telecom are very helpful and always patient with us when we ask 100 questions a day! We generally work with Dan who is efficient and knowledgeable. Thanks to you all!
The music in our on hold music section is pre-licensed, which means we can mix it with your on-hold messages without charging an additional music license. Also, this smaller selection of music is not in a PRO such as ASCAP, BMI, PRS etc. so you won't have to pay these agencies a fee for playing music on hold. You can use music from our library if you wish but there will be an additional license cost and not all of it is PRO free.
DO: Listen to your music on hold right through once you’ve put it live to check the quality
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BDM Voice also offers a number of market-leading call recording and call tracking solutions to enable you to record both inbound and outbound calls. If you’re interested in learning more about our Insight and insight:onsite products then please view our call recording solutions.
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Every call placed to your business is a possible sales opportunity. Whether a caller holds for a few seconds, or a few minutes can make a big difference in the outcome of that opportunity. A customized, sales oriented message program from hpc will help you give your callers a reason to stay on the line.
There’s no need to stress about music usage or copyrights for your music on hold program. Our licensed music can be used not only as music on hold, but as queue music or background music. We have music to fit every industry and brand – to entertain, distract or influence callers.