No one calls customer support to chit chat. They call because they have a problem and are likely irritated enough to get on the phone and ask about it. Odds are they’re not alone, so there’s a bit of a wait before your team can answer. If you were answering support calls, what would you want your frustrated customer listening to in the moments before you pick up?
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Promote your business to the callers while they're on hold. Inform them of your range of products and services, their benefits and how they can help them. Or just re-enforce your branding with some pleasant background music.
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On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.
Unlike big expensive telephone systems, ordinary 2-line and 4-line aren’t music on hold ready. In layman terms, there’s no place to connect a message on hold player. The on hold adapter allows you to connect our message on hold media player, to easily add our custom music and messages on hold.
For those of you who are familiar with the veritable purgatory that is being “on hold,” I don’t have to tell you that you have just been thrust into a parallel universe where time slows down, and both your patience and sanity cannot survive.
Lastly, real-time status updates are a useful way to keep track of your messaging system. With marketing automation, they can be sent to a manager for better decision making. Web-based management portals allow you to see account details as well as past and present on hold productions. This way, you can track the status of a particular customer’s production request, analytics and your on hold messages all in one place.
Ultimately, your choice of hold music isn’t going to make customers happy if they’re being kept waiting for more than a few minutes, or endlessly passed from one team to another. There are plenty of technologies available to make the inbound call experience faster and more enjoyable although these will vary between different call centre solutions. If you’re not sure what tools you have available to optimise your inbound experience, your call centre software or systems provider will be happy to help.
If you like to upgrade or change the music that comes with the Grace Music On-Hold Player use the included Grace Music Master Recording Software for Windows PC's and create your own personal music mix. The Grace Music Master software even allows you to record your own personal messages and effortlessly fade in/out the messages into your mix. Once completed and saved on your computer, drag and drop the desired recordings to the USB drive then insert the drive into the Grace Music On-Hold player and the music automatically starts playing.
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How to make sure the callers do not hang up and keep waiting for the next available client rep? You ask them!
Music is subjective. What one person enjoys, another might despise. Even that pillar of hold music neutrality, Muzak, can inspire wildly different reactions.
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Connect your Business Audio System via the built in RCA mono audio output. Utilize the optional 8/600 ohm switch on the rear of the unit to optimize your audio output level for either newer or older phone systems then, set the perfect volume level for your callers via the front located master volume switch.
“Providing information on hold results in a 40% increase in retention of callers on hold... a 15% increase in inquiries... and a 12% direct increase for products and services mentioned on hold.” – US West Communications Study