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Sample 5 – “Thanks for holding. Dazzle your clients with delicious cookies featuring your company’s logo! Orders are available for batches as small as 200 cookies! Someone will be with you shortly.”
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On-Hold Messages allows you to create a fully customized and professional production that decreases perceived hold time, educates, and even entertains your patients, all while they are on hold! Best of all, the system is 100% maintenance-free, allowing you and your Team to focus on your top priority, Patient Care! Create a positive patient experienceMake a good first impressionInform, educate & motivate callersPresent new treatment options Cross sell products and services Differentiate your practiceBuild patient loyaltyReinforce other marketing effortsOffer tips for proper oral careReduce caller “hang ups”
Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.
Even if your wait time is short, don’t discount the power of hold music. OnSIP’s average wait time averaged 18 seconds last month, which is just long enough for the caller to notice that the instrumental music is pleasant, with enough character to prevent boredom, before our team picks up. When that’s the last thought in your caller’s head before speaking with your business, it’s likely to be a more pleasant conversation than it might have been otherwise.
Here’s what happens to our two example tracks when we use some amplification to introduce clipping into the mix:
Message On Hold is the most effective marketing tool for promoting your business to prospects, while providing customer service information to your customer base. Variously labeled as telephone on hold messaging, phone hold music, marketing message, telephone on hold message, on hold communication, on hold marketing, or another 50 variations, the programming you play to callers on hold is an essential communication tool. Think about it: who is more captive than a caller on hold?
A very good experience in buying wireless headsets. Several supplier were not helpful and I was looking for someone that knows their stuff before we buy the products. I have come across these guys and especially Scott has been very helpful and has run through the set up process step by step with me and also agreed that he would take the product back if I test it and it does not work with my RingCentral Cisco 8861 phones.Really cant praise enough the service from this company. They would be my first point of contact in future for any headset requirements.
It makes sense to keep these callers informed while they wait with Custom On Hold Messages… informative messages, mixed with music.
AT&T has offered music while the phone is ringing to the calling party (music plays instead of ring...ring..ring), but they charge what seems to be a lot for the service and it only lasts for a year, as I recall. Lots of choices of music, though. No idea about call holding, try calling AT&T. Apr 14, 2009 3:40 PM Apr 14, 2009 4:53 PM in response to PsychedelicWonders In response to PsychedelicWonders
This plays immediately after the initial greeting message. If all agents continue to remain busy, the caller will continue to hear the On Hold Music, which can be either music or a message. Click Create Call Queue or click Edit (pencil icon) to the right of the queue you wish to select. Select Change under Hold Music. Enter the Name and the Phone Number or Extension you wish to record your initial greeting on. Click Call Now and follow the instructions.
“Hardly a month goes by that one of my patients does not compliment us on our On Hold Message. It’s been a great image builder.”
Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
Mixes of Mozart and Beethoven’s classic symphonies are a great way to keep customers engaged as they wait to get on hold.
Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.
Tone - select the right tone for your business brand. If your target market are young millennials, then the script would most likely include some slang words, be quite laid back and the script would be recorded in an energetic tone. If you primarily service the business market, then the script would be more articulate and recorded with a more professional tone.