Aren’t these on hold messages a lot better than being left in silence or just listening to the radio? Rather than being frustrated about waiting you’re being told exactly what you need to know. This saves both the caller and the business time all while increasing the likelihood of a successful deal.
On hold messages and ads are growing in popularity, but there are still plenty of businesses in Australia that don’t realise that their phone is a marketing tool. Think about it – having professional and marketing-driven on hold messages is like having a really great salesperson on the phone with your customers every time they call.
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The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience.
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Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.
It is illegal to play copyrighted music for commercial use (which includes your on hold programming) without paying royalties. Music provided by Holdcom use is royalty free because Holdcom licenses it for Message on Hold usage.
We ensure you have the right voice, music, style and message to reflect your business perfectly. You can choose from some of the best voiceovers in the business and a range of music styles.
Our revolutionary dual-zone network audio player allows you to play both music & message on-hold and background music, all from a single device. Manage your player through the cloud with an internet connection or update your player without an internet connection in USB mode. Click here to find out more about the revolutionary Cloudstream player. > Learn more
- Audio file names should contain only upper and lower case letters, numbers, underscores, and a single dot ‘.’ symbol only.
You have reached {COMPANY NAME}. Please be assured that your call will receive the time and attention it deserves when we return to the line.
“Hardly a month goes by that one of my patients does not compliment us on our On Hold Message. It’s been a great image builder.”
3. HELP PROCESS CALLS FASTER ONCE THEY CONNECT. If you add preparatory information to your Message-On-Hold messages, you can actually improve the speed at which calls are processed and improve call handling time metrics.
Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
Our extensive library of royalty-free music features different styles and genres throughout the decades.
We specialize in large accounts! Whether you have 2 locations or 200; require generic, fully or partially customized messaging we have systems to meet the requirements of any size business. We would be happy to prepare a custom quote for you. Why choose hpc? Because you care about your callers. AND your business! · Inform callers of new policies and procedures due to Covid-19
We partner with our clients to develop continuously evolving marketing approaches. Our strategies dynamically adapt to their business for maximum R.O.I. Try us, you’ll see why we’ve been non-stop since The Backstreet Boys sang “I Want It That Way”! (By the way, Killer song!) Radio Ad Production Jingles Studio Rental On Hold Messaging TV/ Video Production Media Buying / Research Paid Search (PPC) Complete Marketing Strategy Web Design Social Media Marketing Email Marketing SEO Graphic Design Careers What We Offer Auto Dealer Marketing Award-Winning Web Design Services | Killer Spots Agency Social Media Marketing Agency | Building Brand Awareness Video Production Audio Production Killer SEO X Privacy Policy Terms and Conditions Works News Easy and affordable on-hold messaging for your business. Opportunity is calling. Pick it up.
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