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2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time. .

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Slow your roll—there’s a lot more to hold music than just genre. A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
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It’s about engaging your caller and giving them options with your messages. This requires upkeep, and an eye on average hold time (AHT) so you know how much to prerecord for your callers. If you’re not sure where to start, go to your coworkers for some ideas – it’s there you’ll get your script going.
Corporate cost-cutting and new technology have resulted in the advent of automated systems that can make the on-hold experience even more frustrating. It can feel near-impossible to get a human on the phone these days, which a national survey conducted by Consumer Reports found to be Americans' second-greatest annoyance, after hidden fees but beating out inaccurate weather reports and dog poop. Green observes that often people call as a last resort, because something on the website wasn't clear, perhaps, and they really need an answer quickly. So callers are captive listeners, a state often associated with the gridlock of waiting, whether in line at a Starbucks, in a dentist's chair, or in the proverbial elevator making its slow way up.

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The word “Ringback” is perhaps unfairly associated with a niche market of cell phone users. A ringback tone is a signaling tone that the caller hears while the phone is ringing. In America, the tradition has been to have a two second tone with a four second pause, mirroring the two second ring and four second pauses on the other end.

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No matter which kind of company you call — big or small — their on-hold music usually sounds like it has been recorded in a tin can. You would think that with modern technology being able to clone sheep and fly humans around faster than the speed of sound, that a creating a business phone system with clear and crisp on-hold music would be easy. But as it turns out, it isn’t so straightforward.

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    Your business phone is more than a phone, it’s your other front door, an entry way to your business. With custom auto attendant instructions, company directories, holiday and promotional recordings or IVR prompts, you’ll create a positive first impression and enhanced customer experience.

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    Avoid beeps and radio silence. Once a customer has been placed on hold on radio silence, the customer tends to hang up in less than 40 seconds because that customer thinks, "I've been forgotten".

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    Voice over Internet Protocol, similar to cellular networks, is handled digitally. Ringback is one way in which VoIP is setting itself apart from traditional telephony services. When you subscribe to business VoIP, your phone will most likely come pre-programmed with both ringback and on-hold music. VoIP providers, unlike cell phone carriers, don’t charge extra for ringback tones. Not only that, you can upload your own custom ringback and on-hold music, such as a favorite song, a customized soundtrack, or even a customized greeting or up-sell message. VoIP subscribers can select different connect and on-hold music by accessing their online portal.

    It's a place most of us have been before: Knowing that you have no option if you wish to get the help you need, you reply, “Sure, I’ll hold,” and politely wait. If you have never been through what comes next before, you are lucky. If I am being completely honest, I am slightly envious.
    Our team seamlessly blends creative writing, voice, and musical genre to create customized recordings designed to inform, educate, and motivate your important captive on hold listeners.

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    Record and play the message while the caller is waiting to be connected. An excellent way to professionally introduce your business to the callers and set it apart from the competitors.

    Whether it’s music, marketing messages, or a combination of both, the recording should be long enough so it doesn’t loop back to where they started when they were first put on hold. If you don’t typically have long wait times, this should be no problem. If calls get stacked up sometimes, you’ll want to make sure that the recording is at least as long as your typical wait time on a busy day.
    (4)4 product ratings - iHoldMusic | Music on Hold Player Message on Hold MOH + USB/SD/Speaker/ 50+ mp3

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    A custom on hold message, mixed with on hold music ensures that callers know they are being kept on hold. This is important so customers do not feel abandoned or that they have possibly been disconnected. If there are no on hold messages or music at the end of the line, many callers will not wait long before hanging up. If you can provide them with some useful information, on hold phone messages can keep your callers online for considerably longer, allow time for your operators to answer and reduce the stress of callers.

    When creating content for your Message On Hold program, you should always keep your customer in mind. As the recipients of your messaging, they're the ones with the most to gain - or lose - from what you have to say. But as you help your customers, you can also improve the impression they have of your business, and your image overall. Tags: message on hold, tips, branding Recent Blogs Taking Your Presentations To The Next Level With Audio and Voice April 01, 2019 Tools to Support Message on Hold Production October 12, 2018 tips (186) resources (163) message on hold (154) marketing (118) customer experience (101) Categories Follow Us Subscribe Ask An IT Guy The Cloud Cyber Security Executive Insights IT Services & Support FAQs Reducing IT Costs Team Member Spotlight Technology Planning By: Courtney Casey on September 11th, 2019 How to Set Up a Professional On-Hold Recording for Your Business Phone System Share:
    Our short form allows us to accurately quote you within 60 minutes, during working hours!

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We've been providing affordable, professional voice over productions to companies since 2005. Our telephone audio service is a one-time payment offering the same quality audio as contracted services at a fraction of the cost.

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Designed for ease of use by simply plugging the unit into your existing phone system. View larger

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You also need to factor in your average wait time. If you know your callers will be listening for a while, choose something other than rock or alternative, which creates the perception of longer wait times.

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Create a positive experience for Current and Prospective Patients when they call your office and are placed on hold, all while improving your Practice Image too!

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