Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
Our unique implementation process is one secret to happy customers. We’ll spend as much time as necessary discussing all of your options, including voice talent selection, writing the script, selecting the right music and anticipating the critical times of year for updates and message changes.

We specialize in affordable, customized audio production for your business telephone system. Why play a radio station or take a chance on your customers hanging up while waiting because they only hear silence while they are waiting to talk to you? Now, for just $99, we can write and produce an effective, professional, on hold marketing program that will enhance your business image, increase sales and educate your customers about all the products and services you can offer them! After you’ve looked around and listened to the quality of our samples, click on the “Place an Order” tab and leave some information so we can contact you and start working on your customized script. Or, click “Email Us” to ask any specific question about your business and how we can serve you. We can also provide you with a digital on-hold machine that is specially designed just to play your messages over and over through your phone system. This machine also includes a removable USB thumb drive that will play the new messages we send to you. Set-up is easy and changing your messages to keep them fresh, topical and reflective of specials and promotions going on is even easier Call us toll free today or E-Mail us with your name and phone number and a representative will contact you within 24 hours. Your satisfaction is guaranteed.
8. Outside Business Hours. What the caller hears when they call your company outside of business hours. Sample Scripts: “Thank you for calling [company name].