We generally recommend that clients invest in a system capable of delivering a custom messaging on hold feature. Callers and clients appreciate the improved service levels and the additional free advertising can help turn your phone system into another revenue stream for your business.
Ultimately, your choice of hold music isn’t going to make customers happy if they’re being kept waiting for more than a few minutes, or endlessly passed from one team to another. There are plenty of technologies available to make the inbound call experience faster and more enjoyable although these will vary between different call centre solutions. If you’re not sure what tools you have available to optimise your inbound experience, your call centre software or systems provider will be happy to help.
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Even if your wait time is short, don’t discount the power of hold music. OnSIP’s average wait time averaged 18 seconds last month, which is just long enough for the caller to notice that the instrumental music is pleasant, with enough character to prevent boredom, before our team picks up. When that’s the last thought in your caller’s head before speaking with your business, it’s likely to be a more pleasant conversation than it might have been otherwise.
Did you know that well-designed on-hold messages with pleasant, enjoyable, smiling narration, have the power to make your callers feel more confident about retaining your services? It also increases their trust in your company. It's tricky, but the reverse is really true. An unpleasant delay provides your callers with a great opportunity to judge your facilities and customer service.
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Most typical on hold scripts include: “Thank you for your patience” and “Your call is important to us”.
With over 1,000 pre-licensed music tracks, in many genres, you’re sure to find the perfect background music for your messages.
We strongly recommend that you write short, independent messages, with a musical interludes. The volume of the music should be turned down during narrative messages.
Custom messaging on hold can be used to generate new sales and marketing opportunities by delivering key information about your brand directly to a captive audience. Instead of costing you money through hang-ups and frustrated customers, you can use your phone system to generate business and make money.
Message On Hold Can: Sell products and services Introduce promotions Drive website traffic Answer FAQ’s Provide customer service Reinforce marketing Encourage referrals Build brand awareness Use Music to keep callers entertained
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Slow your roll—there’s a lot more to hold music than just genre. A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
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There are companies that offer you a 'free' on hold demo, 'free' script writing, 'free' updates etc, the cost of which is recouped by getting you into a lengthy contract.
The information to include on your on-hold message varies depending what services you provide. A good starting point is to record the information you think a customer would need to know about your business, such as: Hours of Operation Location Services Provided Products in Stock Current promotions and offers
GO On Hold uses a virtual PBX phone system from RingCentral in our main office to handle all of our calls. There are many advantages to a virtual PBX, including auto-receptionist, multiple voicemail boxes, extension dialing, music on hold and more.
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