With music and messaging that appeals to your target market, you will captivate your audience. Your Message On Hold program can be more than a time filler for callers waiting, it can be an informative, entertaining, and educational tool. With the right content, callers will not only stay on hold, but will have an emotional reaction to your message.
Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time …
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-When callers are presented with On Hold Messaging vs. silence or a radio commercial they will stay on hold longer, they are more likely to exhibit interest in the product advertised, they are more likely to retain information, and they are less agitated.
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On-hold messaging is the first impression many of your customers get. Simply put, it's one of the least expensive, most powerful marketing investments you can make!
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The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years. In its simplest form, all you need is an audio file. Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of.
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A hold messaging system provides a better calling experience from start to finish as you can also integrate VoIP Phone Solutions into your system. This routes calls to off-site locations and expands your ability to answer calls in a timely fashion and communicate with customers even if you are out of the store or office.
How to Create a Hilarious on Hold Message Script That Your Callers Will LoveHomeBusinessOn Hold MessagingHow to Create a Hilarious on Hold Message Script That Your Callers Will Love
2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.
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A study by New Voice Media found that 51% of customers decided to stop availing a company’s services because of one bad experience of customer support.
If you’re serious about your company image and brand then let us show you why we’re the perfect choice for your next message on hold solution. Finding the right hold music and a communications company that is able to offer a tailored solution for your business is important. That’s why at On Hold Advertising we offer: Free Demo Service Categorised Industry Audio Samples Equipment Solutions A Range of Pricing Packages