If you find yourself fighting the urge to dust off your platform shoes and dim the lights for optimal disco ball conditions, there is a good chance that you are waiting for service with the late Isaac Hayes.
For example, if you have the same people calling multiple times a week and being put on hold for long periods of time, it might be useful to update your messaging more frequently so they are getting value out of the time they are spending on hold. The more specific and targeted your voice messages are, the more impactful and successful they’ll be as a marketing tool.

You call into a business. While you wait to get to the right person, you listen to music, information about the company and its promotions, or maybe even a recording that reminds you that your call is important to them.
The term “ring” has long been an anachronism, as there haven’t been actual bells on phones for decades. The first ringback tones were created in Finland in 1998, when the Finnish mobile operator Radiolinja began offering the service of hearing customized monophonic ringtones and ringback tones that were sent over the air. Ringback tones, for whatever reason, never really caught on in America the way they did internationally.