In the first instance, we work closely with you to better understand the process you expect your staff to follow and can offer guidance on best practice and identify any obvious issues before we even begin. Once we start analysing your calls, we will simply listen to real customer and prospect calls and measure both the ‘process’ and ‘experience’ aspects. You can then expect to receive detailed, monthly reporting that allows you to quickly understand your current performance and identify where you need to be and how to get there, so you’ll be one step closer to achieving your business goals.
Use your customer’s captive time on-hold wisely to share background, insight and information about your business. Answer typical questions they might ask, prepare them to be served expeditiously or build loyalty through goodwill promotions or offers.

Whether it’s music, marketing messages, or a combination of both, the recording should be long enough so it doesn’t loop back to where they started when they were first put on hold. If you don’t typically have long wait times, this should be no problem. If calls get stacked up sometimes, you’ll want to make sure that the recording is at least as long as your typical wait time on a busy day.
Custom hold messaging can be used to deliver high-quality, professional customer service as well as showcasing a more polished image for your business. Smaller businesses can even use custom messaging in combination with auto-attendant features to project a larger, more professional image than may otherwise be possible.