3. Don’t repeat the same message over and over again, create a sequence that provides relevant messages during the duration of the hold.
“The on hold messaging for Discount Parts Exchange has a great mix of humor and relevant information. The voice talent is excellent and seems to be a great fit for their target audience.” - Mike Kurtz / On Hold Messaging Association's MARCE Awards Judge
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One of the most challenging aspects of writing for speech is optimising text to be read aloud and recorded. On paper, long, complex sentences are easily accommodated. When read out aloud, the same sentences can sound awkward and confusing.
No one calls customer support to chit chat. They call because they have a problem and are likely irritated enough to get on the phone and ask about it. Odds are they’re not alone, so there’s a bit of a wait before your team can answer. If you were answering support calls, what would you want your frustrated customer listening to in the moments before you pick up?
Brian & the team have been looking after our telephone systems for a few years now. Always an excellent service. Very knowledgable and at hand, should any problems arise.
OnSIP’s enhanced music on hold allows each user to select their own hold music, so each caller gets different tunes depending on who put them on hold or which menu they came in through. (You can even change your hold music for the holidays or for a special event!) You can also record a customized hold message to engage your callers while they’re waiting on the line. This presents a great opportunity to advertise additional features of your business or inform your audience of a special sale or promotion.
Customers are 86% more likely to do business with you if they like what they hear.
On-hold messaging is also great time to encourage consumers to spend. For example, you can offer customers who spend more than $99 free shipping, customers who order 3 items a 4th item free, etc. Think “upsell” with your ads on hold – you’ve got the customer on the line patiently waiting to (hopefully) spend money.
our voice over artists. Snap Recordings has over 100 professional, industry-leading voice talents available. Pick a language, select a voice-over artist and click the play buttons to hear samples of their professional phone greetings, voice prompts and messages on hold. Voice Talent Player.
Whether your audience speaks one language or twenty, it’s essential to communicate your message effectively. Not only can we provide professional translation services by native language speakers with fast turn-around at an affordable price, but we can create multilingual audio productions by authentic voice talents in languages spoken all over the world.
4. SET A BUSINESS TONE BEFORE THE CALL CONNECTS. A set of on-hold messages & music helps to establish a tone for your business before the caller ever connects with an employee.
“Superbly written copy and extremely dry humor that was a perfect match for what could've been a dull subject. I laughed out loud at points, and when a caller starts with that reaction, it's a great way to start a conversation.” - Jim Hausfeld / On Hold Messaging Association's MARCE Awards Judge
Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images
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With our premium on-hold service you can schedule an entire on-hold production, or even individual messages for playback on your device at a specific time of day, day of the week or time of year.