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Why would you spend hundreds or thousands of pounds enticing new customers to call your business only to provide them with an initial experience that is less than stellar and doesn’t reflect your business’s brand? Why wouldn’t you utilise this opportunity to market your business services and products to a captive audience?

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Set Default Music On Hold for All Extensions. Log in to Account Manager. Navigate to the Phone System tab and click Music on Hold from the menu on the left side of the screen. Review the music listed. To hear a sample, click Play. When you have made your selection, click Select. This music will become the default hold music for all extensions.
at two sites wherever you have a phone system for your business that places people on hold and you want to take the opportunity to sell to a captive audience. .

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There are three parts to a perfect on hold message: the script, the speaking tone and the written tone. And of course, there is also the music, which plays a big part in representing your business brand.

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Even if you’re business is not getting a high volume of inbound calls, if you transfer ANY calls or ever put customers on hold, even for just 10-15 seconds. Always use that time to give the customer another reason to think positively about your business.
These examples demonstrate how on-hold messages can offer vital information in an emergent situation such as how you will communicate with their pet’s primary care veterinarian, what constitutes an emergency, payment options, and build pet-owner loyalty. Toll Free: 877-516-8220 Local: 714-202-5111 Fax: 888-630-1944 Email: [email protected]

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You’ve heard the basic format for on hold messages before: “Thank you for holding. A representative will be with you shortly…” But there’s far more to an on hold message than the same robotic voice over and over.

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As an example of what that actually means, let’s listen to the popular hold music staple that is Pachelbel’s Canon in D. At CD quality it sounds soothing. As hold music it starts to grate very, very quickly.

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    Related: How to select, license, and format on hold music for your business phone

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    -When callers are presented with On Hold Messaging vs. silence or a radio commercial they will stay on hold longer, they are more likely to exhibit interest in the product advertised, they are more likely to retain information, and they are less agitated.

    The best option would be to customize your on hold messages to include the expected hold time, mention ongoing promotions or upsell, and provide other helpful up-to-date information about your business, self-serve options, or anything else that may be relevant.
    Accessibility links Skip to main content Keyboard shortcuts for audio player Open Navigation Menu NPR Shop Close Navigation Menu News Expand/collapse submenu for News National World Politics Business Health Science Climate Race Arts & Life Expand/collapse submenu for Arts & Life Books Movies Television Pop Culture Food Art & Design Performing Arts Life Kit Music Expand/collapse submenu for Music #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions Shows & Podcasts Expand/collapse submenu for Shows & Podcasts #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions About NPR Diversity Organization Support Careers Connect Press Ethics The Many Requirements Of Hold Music, A Genre For No One Hold music is camouflaged sound — it needs to obviously exist, while also barely doing so. Small wonder, then, that its biggest "hit" does none of that. Facebook Twitter Flipboard Email Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images hide caption

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    To get a better idea of what we’re about you can listen to some examples of on hold messages we’ve produced below. Do you need an audio project voiced in a specific accent, style, or language?

    AmeriGas wanted to reach contractors with information about how they make it easy to add propane to a home. They also needed to assure customers that AmeriGas is the right choice for home propane service. We do this for them through scripting focused on how AmeriGas services accounts, as well as payment plan options. Brian Holsopple carries this strong production for AmeriGas.
    There are a number of things you can include in your on hold message that will inform your callers, keep them on hold for longer, build your business image and reflect your business brand: New products and Services Promotions and Seasonal Offers Information and Services your caller may not know about Industry Tips and News Achievements, recommendations and industry accreditations Important information – business location and opening times, website and email addresses Date-specific events Get 'on the air' - click here to get in touch

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    Having customers listen to elevator music may be fine in the elevator, but when they’re on hold it’s yet another opportunity to keep them engaged in your business. Our Bundle packages give you everything you need to keep the conversation going. We provide the on-hold player to work with your current system and we help you keep it fresh with access to creative writers, voice talent, music libraries and our state-of-the-art recording studio. Think of us as like your very own marketing partner. All you need to do is let us know what you want to say and we’ll make it sound as professional as you are. Why let your brand fall on deaf ears, when you can keep it top-of-mind 24/7? I think we just answered our own question.

    Your business personality and its brand can be reflected using the right music and voice delivery. JustMyVoice Production will help you choose the perfect on-hold music, match it with the ideal voice delivery and bingo...your “Audio Brand” is being heard.
    A telephone message on hold program compares to a mini radio station for your phone lines. Strategic messages promoting your products and services to your callers while they wait on hold. Telephone messages on hold is a way of educating your callers about your brand.

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Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.

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OnSIP’s enhanced music on hold allows each user to select their own hold music, so each caller gets different tunes depending on who put them on hold or which menu they came in through. (You can even change your hold music for the holidays or for a special event!) You can also record a customized hold message to engage your callers while they’re waiting on the line. This presents a great opportunity to advertise additional features of your business or inform your audience of a special sale or promotion.

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