Interest, engage and maybe even amuse your callers. A happy caller increases your likelihood of success.
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Website: https://www.spectrio.com/on-hold-messaging/how-to-craft-the-perfect-on-hold-message/#:~:text=How to Craft the Perfect On-Hold Message 1,5 Thank Your Customers for Their Time.
On-hold messaging is also great time to encourage consumers to spend. For example, you can offer customers who spend more than $99 free shipping, customers who order 3 items a 4th item free, etc. Think “upsell” with your ads on hold – you’ve got the customer on the line patiently waiting to (hopefully) spend money.
Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
At Killerspots, we allow you to create completely customizable greetings and messages. All you have to do is let us know which music or message you’d like to play! From there, we’ll record it and get it hooked up to your phone line so that you can start taking advantage of your customer wait time.
So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
Waiting queues allow your callers to wait on you on the line but you should not exceed the waiting time for more than 5 minutes. A queue announcement can also be introduced after the “message before answering”. After the “message before answering”, the waiting announcement is immediately cut.
Watch this video to find out why customized messaging for your business phone system is very beneficial. Tips to enhance your on-hold messages Custom on hold messages samples Use Our Free Service and Find On Hold Messaging System Companies Near You
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Music On Hold Messages Player Device | for PBX Phone Systems or Any Phone with MOH Input Jack | USB, mp3 | Easy Setup, Free Custom Greeting |
GO On Hold uses a virtual PBX phone system from RingCentral in our main office to handle all of our calls. There are many advantages to a virtual PBX, including auto-receptionist, multiple voicemail boxes, extension dialing, music on hold and more.
Messages On Hold began as a one-man operation out of CEO and owner, Kym Illman's spare bedroom in 1988 and has since evolved to become a creative global marketing company. Blog Timaru Cinema's botched voicemail goes viral How do I keep my customers informed? Save time and money before the EOFY FAQ What's an On Hold Production? How does it work? How long does the process take? On Hold Messages Welcome Messages Menu Prompts After-Hours Messages Audio Ads Voicemail Background Music Translation Services Voice-Overs © Messages On Hold Australia Pty Ltd | All Rights Reserved | ABN 47 009 438 528. View our privacy policy. This website uses cookies to understand how you use our site and give you a better experience. By continuing to browse or by closing this banner, you consent to the use of cookies. If you wish to change your cookies options, you can manage this in your browser settings, however, this may affect site functionality.
We have a few examples below we’d like to share so you can customize your on hold messages based on your needs and industry:
Yes. You can preplan message changes to begin any time in the future. There is no limitation.
We began as a message on-hold company with one employee: our founder, Katie, over 25 years ago. Over the years, we’ve grown to become the industry standard. Since our inception, we’ve helped thousands of veterinary practices develop engaging on-hold programs that inform their clients, drive more appointments, and grow their practice.
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