In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
On-hold messages interact with your callers when your operators and representatives can’t. Present a quality first impression while reducing call abandonment. We’ve been creating custom Message on Hold programs since 1987. Every on-hold program is a unique creation for your brand, highlighting what you do and what you do best. Listen to our demos.
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Professionally recorded messages are the prefect addition to any 1300 number set-up. Use one or a combination of recordings to boost your business image and make a great first impression.
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Our male voice talent also has extensive experience in voice overs and a background in broadcasting. Known for his fresh and numerous voicing styles, he'll make sure that your messages or greetings are very much in line with the business branding.
Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.
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Spectacular Hollywood-style studio sets you just won’t see elsewhere. Glossy marble floors, huge triple plasma screen monitors, scrolling tickers and our spectacular network news and talk show formats. Each of our studio sets can be completely customized for your video.
Having an on hold message or on hold recordings for your business makes all the difference. Recent research shows that promoting your business’ services, or educating your customers through an on hold message not only improves the customer experience – but increases the likelihood of a prospect becoming a customer. We’ve been helping businesses for years to improve their telephonic marketing through well crafted on hold messages.
On hold messages are one of the best ways to communicate with your customer audience. Why? Because these messages allow you to talk to your customers before you even pick up the phone. Talented professional voice actors can record your voicemail greeting, company directory, call menu, and more. Greet all your customers with the most professional image possible.
"It's been this ridiculously great viral feature," said Walker. "The feedback I get from people is like, they'll sometimes even show up late to make the other guy listen to the hold music."
Sample 1 – “Thank you for holding. ABC Homes offers the finest in Luxury living in 10 new home communities in the metropolitan area. Whether you desire a luxury condominium, a townhome, or a single family detached home, we have the home that is right for you! Someone will be with you shortly.”
Often, it’s a good idea to precede the message with a bright alert sound effect to grab snoozing customer attention:
4.) Todos os membros da equipe ainda estão conversando com outros clientes. Por favor, seja paciente, nós te atenderemos em breve. - PAUSA - Infelizmente, todos os membros da equipe ainda estão ocupados. Por favor, aguarde mais um momento. Você também pode enviar um e-mail para [email protected]. Iremos te retornar o mais rápido possível.
The biggest advantages are that it’s free and you have the ultimate flexibility in what you can say. If you plan on using background music make sure you’re using music that is safe to use in commercial projects. Also check out the technical requirements of you business phone system and learn how to format on hold music for phone systems.
If you still can’t find the right hold music or are lost among all the possibilities, you can create your own radio station that streams any music you’d like to your callers or upload your own MP3 files.