Statistics show that approximately 34% of callers who hang up will never call you back. In addition, callers wait an estimated 70% longer on the line when they are listening to interesting information about the company they are calling. These statistics suggest that providing a customized message that is tailored to your company can be more effective than playing music or leaving the customer in silence while they’re on hold.
Generic music can help keep them on the line, but why waste money playing pointless music, that requires a license to play, when you can be promoting what your company does?
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"I just wanted to tell you that I was on hold the other day, listening to the Halloween / Road Hazard message you wrote. It’s so funny! And the voices are hilarious, too. It made my day!" - Suzy Mitchell / Hercules Tires
When used in your On Hold Marketing, humor can improve how customers perceive your company and their wait on hold. It also lowers your callers’ defenses, leaving them more receptive to your marketing messages.
4. Waiting Message. What callers hear when they enter the waiting queue. Sample Scripts: “All of our agents are currently busy. Please hold and we will answer your call as soon as possible.”
It is illegal to play copyrighted music for commercial use (which includes your on hold programming) without paying royalties. Music provided by Holdcom use is royalty free because Holdcom licenses it for Message on Hold usage.
Great service on advice on order, speed of delivery, and communication for refund - but charge a 20% restocking fee which I felt was a bit stiff considering the wireless headphones have more wires than the wired ones! 5star otherwise.
This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
If it is a genre, hold music, it's fair to say, is a troubled one with few hits. It's not really meant to be loved or even listened to — it's meant to communicate something specific: Don't hang up. (Cornell makes this plea specifically at the end of his song.) Silence is believed to be a death knell for phone calls — people will simply think the line is dead and hang up. This is true even on non-hold calls; it's why phone companies transmit something called a "comfort tone" over phone lines, a barely audible synthetic noise that signals a connection is still there.
It's a panoptic experience, being on hold while listening to someone singing about being on hold. Depending how long it takes for someone else to join the call, you could be listening for awhile. The music builds as time goes on, culminating in a spoken verse that begins: "Well, let me tell you all a story / about a man who was on hold all day..." This unusually self-aware song is the default music for a conference call service called UberConference, where "I'm On Hold" plays on a loop for anyone who calls in early, on almost every call that doesn't start exactly when it's scheduled to (or doesn't ever start at all). It's selected by nine out of ten call organizers, and plays over a million times per month, says Craig Walker, CEO of Dialpad, owner of UberConference.
Only bring attention to a hold when: But no matter what, refuse your urge to use distastefully curt phrases like “please hold” and “one moment.”. You should always use custom on hold messages, not trite and irritating ones. Before putting a customer on hold, make sure you have a proper hold procedure in place.
Standard Hold Music Included with every Phone.com account is a collection of standard, royalty-free music channels. Selections include Film Soundtrack, Groovy, Orchestral, Piano Solos, Soft Rock, and more. Premium Hold Music Show outstanding taste and keep callers entertained with Premium hold music.
“We are very pleased with the service from Media Music Now. Fast, efficient and straight forward service with high quality telephone messages for us. Thank you so much!" Gareth Mitchell, Tree2mydoor Ltd
The Business Audio Music On-Hold System (GDI-USBM10) is an on-hold audio player for use with any telephone system such as PBX's, IPBX's or Key Phone systems. The music on hold player is designed for ease of use. Simply plug the Grace Music and Messaging on Hold Player into your telephone systems' audio input jack (typically marked as ‘music on hold') via the included audio cable then insert the included USB thumb drive and the fully licensed music for businesses will automatically start playing.
VoIP, or Voice Over IP, is becoming a very popular alternative to traditional phone lines. This type of service operates over the internet, allowing businesses to make calls without paying for a regular phone service. If you use VoIP, that is no reason to forego on hold messaging. In fact, many services are now VoIP compatible. This makes your low-cost phone option that much better, because you can still enjoy the same useful marketing service.
Click on these topics to hear just a few samples of targeted pet health and behavior messages your callers will appreciate and enjoy.
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