Having an on hold message or on hold recordings for your business makes all the difference. Recent research shows that promoting your business’ services, or educating your customers through an on hold message not only improves the customer experience – but increases the likelihood of a prospect becoming a customer. We’ve been helping businesses for years to improve their telephonic marketing through well crafted on hold messages.
Thank you for calling BusinessCo. Unfortunately you have called us outside business hours. For more information on our products and services please visit our website at businessco.com.au. Alternatively, please leave your name, phone number and a message and we’ll return your call on our next business day. Thank you.
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If you need to use menu options for directing calls, try to keep these as short as possible, for example... “Thank you for calling Media Music Now. So that we can connect you to the most appropriate department, please choose from the following options: press 1 for general enquiries, press 2 for help with downloads and 3 for any other enquiries.
Forming first impressions is an important part of building strong relationships with people. Many times, the first contact between a customer and your business is on the phone. It is estimated that 70% of business callers experience some type of hold time and that time spent on hold can be the first impression of your company. This can influence whether your caller chooses to do business with you.
Related: How to select, license, and format on hold music for your business phone
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In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
A typical Message on Hold program is 4 minutes long. Because a voice over talent typically reads between 100 and 112 words per minute, the script for a four-minute program can be up to 400 words, allowing for four to six paragraphs or messages, interspersed by brief intervals of music. Longer audio storage and program lengths are available if necessary.
A study by New Voice Media found that 51% of customers decided to stop availing a company’s services because of one bad experience of customer support.
After finding the right person to read your script, it’s time to start writing it out! As a business person, you’re probably used to writing articles and reports about revenue and strategy. Yet, writing comedy is the exact opposite of these writing styles.
Whether you have a traditional PBX (Public Branch Exchange) phone system that requires an on-hold message playback unit or the latest in VOIP (Voice Over Internet Protocol) phones, our on-hold messages and professionally recorded voice greeting and auto attendant recordings will improve that way your callers perceive your business on the phone.
Area coverage includes Queensland and NSW border out to Gatton and up to Maroochydore. If not sure if we work in your area please contact us. Menu Home Phone Systems Phones Messages On Hold Headsets Phone & Data Cabling Phone & ADSL Faults Repairs Contact Us
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You have reached {COMPANY NAME}. We will be with you momentarily. Please note your call may be recorded for quality assurance purposes.
“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)
Maven engages Jonny Jingles for every production as his audio engineering and composing is exceptional. I cannot recommend him highly enough.
"Messages on hold are often one of the most painful of customer ordeals. But when done right by Scott Greggory and crew with actual humor, it takes a customer hassle and elevates it to a customer experience you tell others about. Click through to check out a couple samples. They're addictive, and brilliant marketing." - Bill Cusick / Author & Customer Experience Expert