There are three parts to a perfect on hold message: the script, the speaking tone and the written tone. And of course, there is also the music, which plays a big part in representing your business brand.
On-hold messaging is also great time to encourage consumers to spend. For example, you can offer customers who spend more than $99 free shipping, customers who order 3 items a 4th item free, etc. Think “upsell” with your ads on hold – you’ve got the customer on the line patiently waiting to (hopefully) spend money.
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For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
5. TO SOUND UP-TO-DATE. Adding seasonal, holiday, or other temporary messages such a facility closures or construction notification to Message-On-Hold features helps make your business communicative, attentive, and that ever important quality of being “personable”.
-88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.
“Great service on offer from Media Music Now, quick, efficient and simple to use. Quality of audio for an inbound call centre excellent! Will be using again." Chris Hall, GAP Ltd
Your call is answered and while being transferred to the relevant department you hear on hold messages. Whilst waiting their on hold message is informing you about the options available to you, from how your property will be advertised through to information about a free market appraisal on your property, followed by a great mortgage deal that is currently available.
Working with Holdcom to keep your program up to date is easy. Just tell your Client Relations Representative and Script Consultant the information and they’ll revise your script. They can replicate your advertising from newspaper or television ads, follow your social media updates, and check your website.
Your experienced Holdcom Script Consultant will review your website and other marketing materials to create an effective audio marketing message.
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Whether you use the best hold music in the world or a simple repeating jingle, hold music is worth using for one reason. Customer retention. USA Business Telephone Today held a study of 30,000 callers.They placed each on hold for one minute, but split the callers into three groups and used different hold techniques on each before measuring the results.
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-41% of American consumers have initiated a purchase over the phone in the last year.
5. TO SOUND UP-TO-DATE. Adding seasonal, holiday, or other temporary messages such a facility closures or construction notification to Message-On-Hold features helps make your business communicative, attentive, and that ever important quality of being “personable”.
Helpful message on hold sections are meant to speedily improve the caller experience. Good content to provide during these sections might include information that the caller may be looking for on their call, information regarding access to a business location, troubleshooting steps and problem resolution and information on organizational changes that the caller may need before proceeding with their call.
BDM Voice also offers a number of market-leading call recording and call tracking solutions to enable you to record both inbound and outbound calls. If you’re interested in learning more about our Insight and insight:onsite products then please view our call recording solutions.