Website: https://www.onholdinc.com/mohblog/faqs-for-adding-custom-on-hold-music-to-voip-phones/
Unlike big expensive telephone systems, ordinary 2-line and 4-line aren’t music on hold ready. In layman terms, there’s no place to connect a message on hold player. The on hold adapter allows you to connect our message on hold media player, to easily add our custom music and messages on hold.
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Custom messaging on hold can be used to generate new sales and marketing opportunities by delivering key information about your brand directly to a captive audience. Instead of costing you money through hang-ups and frustrated customers, you can use your phone system to generate business and make money.
Generic pop songs perform better than those with prosocial lyrics or instrumental music. It turns out people calling in with grievances don’t want to hear songs about helping the world, and stereotypical elevator music triggers anger when on hold for extended periods.
Messages On Hold makes the most out of your telephone by tailoring specific on hold messages and on hold music that promote your business to your callers. It is the perfect internal marketing and customer service tool that affectively uses the valuable on hold ‘air time’ to promote your secondary products and services in a non-confrontational manner. Telephone messages on hold will also make your business sound more professional and much more established. Think about it, callers greeted with professional recordings will see you as a business that invests in themselves and has the means to continuously build their brand. Media Sound will produce a captivating audio production promoting your business and its products and services. Our copywriters will devise a script detailing your offerings, our voiceover artists will bring your scripts to life, and our audio engineers will further enhance your production by mixing your voice recordings with music and sound effects.
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There’s even a fairly steady stream of surveys and news articles on the subject, all of which confirm that hold music is one of the aspects of contacting call centres that really drives people nuts. Some studies even go as far as to suggest that the use of bad hold music is regularly viewed as bad customer service.
The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
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Sian and the team did a great job for us, super fast service and informative throughout the process!
Mixes of Mozart and Beethoven’s classic symphonies are a great way to keep customers engaged as they wait to get on hold.
Present your callers with multiple options ensuring they are directed to where they need to be quickly.
You spend thousands on advertising to get them to call you. Now treat them right when they do!
Best part is this is all done from your computer, your ads on hold programme is available online in a format suitable for your on hold player.
On Hold Audio by Advanced Productions is a professional company with good quality service. I highly recommend using Advanced Productions.
“Superbly written copy and extremely dry humor that was a perfect match for what could've been a dull subject. I laughed out loud at points, and when a caller starts with that reaction, it's a great way to start a conversation.” - Jim Hausfeld / On Hold Messaging Association's MARCE Awards Judge