When it came to integration with our platform, these new Easy On Hold features were incorporated seamlessly. "In testing, I was quite surprised at how little time the whole set up process took and how efficiently the stream stood up to testing," said NOC Technician Eric Phipps. "It's very rare that we encounter a new product that integrates so quickly and hassle free in the testing phase."
Cornell's "I'm On Hold" follows some of the industry standards, particularly around frequencies and compression, which is one of the reasons he wrote it with a country-ish melody, wanting something simple but catchy, with only a single instrument and vocals. But in other ways, "I'm On Hold" totally upends the genre by breaking the cardinal rule — that hold music shouldn't call attention to itself.

Where this creates an extra snag with music on hold is that the loudest part of a song doesn’t typically come in until the final chorus or reprise. This means that if you just listen to the first 10 seconds to check that your new hold music is working, then chances are you’ll be blissfully unaware that three minutes into holding (just as customers are beginning to feel irritated anyway), you start playing a sound like fingernails on a blackboard to them.
"It's been this ridiculously great viral feature," said Walker. "The feedback I get from people is like, they'll sometimes even show up late to make the other guy listen to the hold music."