Most businesses aim to answer the telephone within 3 rings but we know that isn't always possible. The research showed that a typical business using on hold marketing had 100 calls a day with an average hold time of 30 seconds for 57% of callers. This translates to half an hour a day, every day, of messaging to on-hold customers. That's 3+ weeks a year!
In 1962, inventor and entrepreneur Alfred Levy found a loose wire touching a metal girder at his factory. It amplified the broadcast signal from the radio station next door and transmitted the audio through the loose wire to calls on hold. Four years later he patented his work, and music on hold was born.
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Choose words and expressions that complement your business, brand and industry. As an example, a construction company would use words and expressions that convey high quality and solid workmanship; while a florist would use sensory descriptions that arouse smell and beauty.
For more information and to hear additional on hold messages examples by industries and markets click here Length Words Price 1 Minute 100 $99 2 Minute 200 $139 3 Minute 300 $179 4 Minute 400 $219 5 Minute 500 $259 6 Minute 600 $299 7 Minute 700 $339 8 Minute 800 $379 $50 for the first 75 words and $25 for every 75 words thereafter
1. Start with a warm greeting. It’s only polite to say “Hello”. However, don’t forget to ask the caller to stay on the line and wait.
Tone - select the right tone for your business brand. If your target market are young millennials, then the script would most likely include some slang words, be quite laid back and the script would be recorded in an energetic tone. If you primarily service the business market, then the script would be more articulate and recorded with a more professional tone. Website Terms and Conditions Privacy Policy Policies and Legal BusinessCom BusinessPBX BusinessCo Online Store BusinessCo Group Testimonials Compliments & Complaints 1300 Number Plans Shortlisted Voices Voice Actor Login Voice Actor Sign Up Login Sign Up Get Quote Audio Description British Sign Language Closed Captioning Localization Services Subtitling Services Translation Services Browse Languages English Speaking Find Narrators Genres Narrator Jobs Male Female Non-Binary Animation Voices Browse Languages Casting English Accents Find Voices Styles Unions Video Game Voices Voice Acting Jobs Voice Types Male Female Non-Binary Browse Talents Casting Location Services Mediums Nativities Post-Production Male Talents Female Talents Non-Binary Talents Rates Scriptwriting Talents Search Translations Voice-Over Jobs Gender All Genders Non-Binary Male Female Styles All Styles Comedy Host / Announcer B2B Characters Documentary Education Explainer Guide / IVR Impressions Narration News Commercial / Promotional Singing Africa (All)America (Latin)America (North)Asia (All)Europe (All)FictionalOceania (All) Africa, CentralAfrica, EastAfrica, NorthAfrica, SouthAfrica, South EastAfrica, WestAmerica, CentralAmerica, NorthAmerica, SouthAsia, CentralAsia, EastAsia, SouthAsia, South EastAtlantic, NorthAustralasiaBritish IslesCaribbeanEurope, CentralEurope, EastEurope, SouthEurope, South EastEurope, WestGalacticMiddle EastMythicalPacific IslandsScandinavia Tone(s) Angry Authoritative Comedic Conversational Eloquent Enticing Inspiring Nurturing Playful Sad Scared Unorthodox Advanced Gender(s) and Age(s) Non-Binary (Child) Non-Binary (Teen) Non-Binary (Young Adult) Non-Binary (Adult) Non-Binary (Senior) Male (Child) Male (Teen) Male (Young Adult) Male (Adult) Male (Senior) Female (Child) Female (Teen) Female (Young Adult) Female (Adult) Female (Senior) Styles(s) B2B Characters Comedy Commercial / Promotional Documentary Education Explainer Guide / IVR Host / Announcer Impressions Narration News Singing Pitch(es) Very High, Light, Camp Pitch High, Light Pitch Normal Pitch Low Pitch Very Low, Deep Pitch On-Hold Messaging Voice-Over Your on-hold messaging deserves only the best voice-over talent to represent your brand and keep callers happy. Listen to Voices Tell us about your project
As an essential component of your marketing and customer service efforts, Message on Hold will reinforce your organization’s message in other mediums. Its effectiveness can be judged by satisfied callers, ready to do business. Often, our clients report that their Message on Hold programs informs their callers about products, services, or promotions that the callers were previously unaware of.
“The on hold messaging for Discount Parts Exchange has a great mix of humor and relevant information. The voice talent is excellent and seems to be a great fit for their target audience.” - Mike Kurtz / On Hold Messaging Association's MARCE Awards Judge
Even if you have a VoIP telephone system, your call will eventually go across the PSTN (like the traditional landline calls), where network operators are able to do whatever they like. Plus VoIP and mobile operators use high-compression codecs that degrade the overall quality of the sound. A good codec can take a 9600bps audio stream (toll quality ISDN voice) and take it down to the required bandwidth by a factor of 10 or more.
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USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
Start with a Warm Greeting. When customers get to your on-hold message, let them know who they have called and offer a very brief introduction to your business. Example: “ Thank you for calling ABC Plumbing, Tampa’s most trusted plumbers for over 20 years .”. Let the caller know what they should expect to happen next.
We have a few examples below we’d like to share so you can customize your on hold messages based on your needs and industry:
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Solo guitar and piano music can also be decent choices provided you avoid songs with extremes of high and low volumes and pitch. Most phone systems come with default tracks that, coincidentally, fall squarely into these categories. If you’d like something a bit different then you can find plenty royalty-free tunes available to purchase online (they’re not all that terrible), but remember you'll need to pay for a PRS license if you want to make use of tracks by a recording artist.