It is likely that if you have been placed on hold, one minute can seem like a lifetime. Many of us get frustrated, hang up and don’t call back. This is why on-hold marketing can be a great tool to keep callers engaged and on the phone.
Your call is important to us, please hold and an advisor will be with you shortly.
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“ADM helped us to create and regularly update our on hold message so callers receive timely, valuable and entertaining information about practice. More than one caller has complimented us on the great first impression is helps us make."
To keep the information in your program current, you should review your script whenever your business has updated policies or procedures, new promotions or special offers, or changing customer service strategies.
Website: https://www.spectrio.com/on-hold-messaging/this-is-what-an-on-hold-messaging-system-can-do-for-your-business/#:~:text=A hold messaging system provides a better calling,you are out of the store or office.
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"I just wanted to tell you that I was on hold the other day, listening to the Halloween / Road Hazard message you wrote. It’s so funny! And the voices are hilarious, too. It made my day!" - Suzy Mitchell / Hercules Tires
Diabetes kills more Americans each year than breast cancer and AIDS combined. As the number one diabetes advocate in America, the American Diabetes Association needed an easier way to update their 5 main call centers across the United States. Our Internet-connected On-Hold system allows easy management and update of the important American Diabetes Association messages. Katie McCall provides the voice of reassurance. http://prosoundusa.com/wp-content/blogs.dir/27/files/07-01-09-AmeriGas-Charlottesville1.mp3
Can I have messages on hold without an expensive new phone system? Published on July 31, 2020 by Bruce. In the past, businesses needed to have a sophisticated phone system to have messages on hold play for their callers. It required adequate hardware and equipment to be compatible with on hold messaging, including multiple telephone lines, PBX systems, or complex VoIP phone …
Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
"24 YEARS is definitely a long term business relationship, and we're honored that Ayers Animal Hospital in Huntington, West Virginia has chosen On Hold Advantage [AyerPlay] to be their on hold message provider since March 1990!"
Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images
Call now and find out how on hold recordings will give your business communications a real boost!