-88% of callers preferred on-hold messages to other hold options, and 16 – 20% made a purchase based on an on-hold offer.
Slow your roll—there’s a lot more to hold music than just genre. A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
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Working with Holdcom to keep your program up to date is easy. Just tell your Client Relations Representative and Script Consultant the information and they’ll revise your script. They can replicate your advertising from newspaper or television ads, follow your social media updates, and check your website.
The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years. In its simplest form, all you need is an audio file. Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of.
If you are a small enterprise and want to project a business that is promoting itself at every opportunity, you can for a small outlay educate your callers while on hold about your products, services, website and more.
Our experiences over the years with OnHold Studio and in particular with Tom Harrison have been exceptional. Tom has provided timely communication and assisted us as a business in finding the right set up to meet our growing needs. In addition, Alexia has been fantastic, I can highly recommend their services for those that require it for their business. I really cannot recommend Onhold Studio enough. Brilliant service over the years and better still, very consistent. With best wishes, Glenn.
Whether it’s when being transferred through to someone else, or simply waiting for the correct person to become available, being on hold presents a marketing window of opportunity to sell additional products and services, enhance your branding efforts, offer a more professional image or provide helpful information.
This category of hold music is for use on phone systems based in the US and Canada. (See our Global License Library for music licensed for worldwide use.) Each category contains several tracks. Each track is about 4 minutes in length, but lengths do …
If multiple files are uploaded, they are played in the order that they are listed on the Music On Hold page. If there is only one file, it is played repeatedly.
Once you’ve selected a professional on-hold messaging voice-over artist, we can help you hone the script prior to recording. After recording, we’ll mix the voice-over with your selected library music track. There are lots of great sites to buy library music. We frequently use Audio Jungle, but there are many others.
"Congratulations on Best of Show! I was in charge of the [Fifth District ADDY Awards] judging and was there when we played your On Hold Messaging. Very creative. I remember the judges commenting that it was a great use of an underutilized medium. Funny (and effective) stuff. Also goes to show that you don't need to go to the big city to get great creative work." - John McCafferty / McCafferty and Company Advertising
Inform your callers of your business hours, address, website URL and more. By answering their basic questions through an on hold service, you can free up your staff for more detailed calls.
Use your customer’s captive time on-hold wisely to share background, insight and information about your business. Answer typical questions they might ask, prepare them to be served expeditiously or build loyalty through goodwill promotions or offers.
2) An experienced and reputable on-hold messaging provider uses a royalty-free music, or they should offer licensing as part of the price.
A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.
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With just mere seconds to capture and retain visitors, a custom web video will entertain, engage, connect, and capture the attention of your audience. Promote your products, services, or special offers faster and more effectively with video commercials. It's the next best thing to talking to your prospect face-to-face. TV Commercial Spots