It is likely that if you have been placed on hold, one minute can seem like a lifetime. Many of us get frustrated, hang up and don’t call back. This is why on-hold marketing can be a great tool to keep callers engaged and on the phone.
Even if your wait time is short, don’t discount the power of hold music. OnSIP’s average wait time averaged 18 seconds last month, which is just long enough for the caller to notice that the instrumental music is pleasant, with enough character to prevent boredom, before our team picks up. When that’s the last thought in your caller’s head before speaking with your business, it’s likely to be a more pleasant conversation than it might have been otherwise.
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-After an average of 1 minute and 55 seconds of hold time most callers hang up annoyed – 34% of those callers who hang up will not call back.
Combine with a Business Intro Message to provide menu options and assist in telephone navigation. As opposed to the passive nature of Messages On Hold, voice prompts are interactive. They are designed to bring out a physical reaction from the caller, a call to action. And because voice prompts are directive, it’s important they’re concise, well written, and recorded by a professional voice artist.
Have you ever judged a company based on how poor their phone messages were? We have. Avoid giving your existing or potential customers negative arguments about the quality of your service or brand image.
Of course you’ll wait. You don’t have a choice. While you are waiting, take the opportunity to wrap your phone in strips of masking tape to give it the look of Eddie Van Halen’s famous “Frankenstrat” guitar.
It doesn’t matter if you’re writing marketing copy or if you’re writing a comedy script; everything must stay on brand. Writing is about capturing your inner voice and sharing it with an audience. The same applies when you’re writing for a company, and its brand is its voice.
We are proud to offer a variety of regional English accents and natively spoken languages for your on-hold messaging needs.
Every client is assigned a personal Script Consultant and a Client Relations representative.
So how do you choose the right hold music? Start with what’s appropriate for your business. A funeral home wouldn’t blast the Bee Gees. A sports arena isn’t going to stream some easy listening to the fans. Know your audience, understand their mind space, and pick your music accordingly.
The decision to update your on-hold message depends largely on the content you are sharing. If you are sharing content that includes short-term promotions, this information will need frequent updating so consumers are always aware of the status of any offers. However, if you’re only sharing general information about your standard products, your operating hours and location, then the decision to update the message can be more reliant on metrics.
Fantastic service and a very speedy turnaround. Would not hesitate to use Messages on Hold again- thank you! Contact Us 1800 MESSAGES (1800 637 724) +61 8 9260 4444 [email protected]
A lot of on-hold music is just wrong for the phone. It’s too pitchy, the tempo’s all wrong and half the time it’s too loud. If your callers can barely keep the phone up to their ear, they’re not going to stay on the line for very long. This is why we offer a collection of royalty-free music channels with every account, ensuring that you
Our patients tell us the "On Hold" music is to loud. We would love to have a way to control the volume. Jane Stabnau commented · November 20, 2019 1:57 PM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…
-88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.
Not all hospitals are created equally, so ensuring pet owners are aware of all the services your hospital provides shows a commitment and dedication to client and patient care.
The style and perception of on hold messages can vary dramatically. In all reality, the messages are only limited by the creativity and requirements of the business which utilizes them. (To ensure an exact quote, we will contact you to confirm your exact requirements) Copy content and positioning Voice talent professionalism Demographically selected music State-of -the-art recording and mixing.