Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
Telephone Magic provides a complete message on hold service. From the hardware to message production and updates, we have produced custom on-hold messages for hundreds of clients over our 24 year history. With the latest developments in message on hold hardware, we can service any location worldwide via USB technology. We simply email you your message production in MP3 format, which you drag and drop to a USB key for instant playback once connected to our state-of-the-art hardware system. Custom script writing of messages tailored to your exact business needs. Selection of appropriate mood, theme and background music*. *Music is Royalty Paid - use is limited to 30, 60, 90 days, etc. (matching your update frequency period). Production of all messages with outstanding, professional talent. Mixing and quality-control of all presentations. Periodic review and up-dating of messages at affordable rates. Consultation with your telephone company representatives. Servicing of equipment. Telephone Magic On Hold Messages PDF
