On-hold messaging is the first impression many of your customers get. Simply put, it's one of the least expensive, most powerful marketing investments you can make!
You have your callers’ complete attention at what is virtually point of sale. Many of your waiting callers have their pens poised, their order books open, they want to know how you can help them, SO LET’S TELL THEM.
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Ultimately, your choice of hold music isn’t going to make customers happy if they’re being kept waiting for more than a few minutes, or endlessly passed from one team to another. There are plenty of technologies available to make the inbound call experience faster and more enjoyable although these will vary between different call centre solutions. If you’re not sure what tools you have available to optimise your inbound experience, your call centre software or systems provider will be happy to help.
When creating content for your Message On Hold program, you should always keep your customer in mind. As the recipients of your messaging, they're the ones with the most to gain - or lose - from what you have to say. But as you help your customers, you can also improve the impression they have of your business, and your image overall. Tags: message on hold, tips, branding Recent Blogs Taking Your Presentations To The Next Level With Audio and Voice April 01, 2019 Tools to Support Message on Hold Production October 12, 2018 tips (186) resources (163) message on hold (154) marketing (118) customer experience (101) Categories Follow Us Subscribe Ask An IT Guy The Cloud Cyber Security Executive Insights IT Services & Support FAQs Reducing IT Costs Team Member Spotlight Technology Planning By: Courtney Casey on September 11th, 2019 How to Set Up a Professional On-Hold Recording for Your Business Phone System Share:
Record and play the message while the caller is waiting to be connected. An excellent way to professionally introduce your business to the callers and set it apart from the competitors.
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1. TO IMPROVE HOW LONG CALLERS ARE WILLING TO STAY ON HOLD. Statistics from a CNN survey cited by Chron.com state that “70 percent of callers who are placed on hold with just silence hang up within 60 seconds; of them, 35 percent won’t call back.”
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Sample 1 — "Thank you for holding. ABC Homes offers the finest in Luxury living in 10 new home communities in the metropolitan area. Whether you desire a luxury condominium, a townhome, or a single family detached home, we have the home that is right for you! Someone will be with you shortly."
Messages on Hold – continuous loop of music and messaging that plays as callers wait to speak to a business representative. Messages On Hold present a mix of marketing messages and customer service information that is mixed with music to play in a loop for callers waiting on hold.
When your customers are on hold, they’re essentially a captive audience. They’re already waiting to speak with you, so why not take advantage of that downtime and create a sales pitch that sells more of your goods and services while they wait?
On-hold messages let your customers know you haven't forgotten about them, and they are also a great advertising tool. While your customers are on hold you can tell them why your company is the best, or tell them about new product offerings. You pay only once for production, then the air time is free!
On premise – Discs are sent directly to your business, insert the media and the equipment does the rest. The content is digitized onto the equipment’s memory so the sound is crystal clear no matter how many times it is played. Hotel/Motel http://www.moodmedia.com/demo-content/samples/voice/mp3/On%20Hold%20-%20Hotel%20Motel%20-%20Amenities.mp3 AUTOMOTIVE http://www.moodmedia.com/demo-content/samples/voice/mp3/On%20Hold%20-%20Automotive%20-%20No%20Pressure%20Guarantee.mp3 Casual Dining http://www.moodmedia.com/demo-content/samples/voice/mp3/On%20Hold%20-%20Casual%20Dining%20-%20Menu%20Highlights.mp3 Medical http://www.moodmedia.com/demo-content/samples/voice/mp3/On%20Hold%20-%20Medical%20-%20Healthy%20Eating%20Habits.mp3 Financial http://www.moodmedia.com/demo-content/samples/voice/mp3/On%20Hold%20-%20Credit%20Union%20Banks%20-%20Savings.mp3 Insurance http://www.moodmedia.com/demo-content/samples/voice/mp3/On%20Hold%20-%20Insurance%20-%20Asset%20Protection.mp3